December 13th, 2022
As businesses continue to evolve to the changing market, the question of whether to have just an internal marketing team or to also incorporate an external digital agency has become increasingly relevant. While having an internal digital marketing team can provide a level of familiarity or control, adding an external team like Tack Media can bring increased dependability and expertise to the table. The most critical benefit of having an external team like Tack Media digital marketing agency is the added layer of reliability or redundancy a marketing operation needs. We’ve learned a thing or two about The Great Resignation and its impact on all workplaces during the pandemic causing a seismic shift in demand for remote, flex schedules, a more balanced life-work cycle and higher employee retention standards. This has forced employers and HR to reconsider a more progressive culture that accounts for ‘what if I can’t control attrition?’ Tack Media has been a strong advocate of employee-centric work environments since 2015, noting that ‘a happy team member is a creative one,’ says Elena Smith of Tack.
Since Tack Media is a specialized digital marketing firm, they have a deep understanding of supporting existing enterprise organization, or mid sized businesses, it was very natural to compliment business expectations, team infrastructures, agile teams, and work in a cross-department fashion without being seen as an out of the loop party. Tack has supported dozens of businesses during the 2-year pandemic period that was in ‘emergency, all hands-on deck mode’, experiencing crucial employees jump ship, get sick, or seek other opportunities while the entire key to operations was dependant on 1 or 2 people, leaving marketing departments in disarray while causing executives scrambling to fill the gap.
Labor trends like “job ghosting” are an unfortunate byproduct of the recent pandemic where new workers are seemingly disappearing without a trace before starting. According to a report by Visier, a large majority (84%) of the 1,000 job seekers surveyed in both the U.K. and the U.S. admitted to ghosting an employer in the past year and a half. This leaves HR feeling powerless and at the whim of the labor market and its trends. That’s because they are!
According to Work Institute statistics, employee turnover costs employers one-third of an employee’s base pay. This incorporates separation costs, replacement costs, training costs, and lost productivity. If we apply this rate to the average marketing employee salary (approximately $60,000) using Glassdoor statistics, that cost is $20,000 per instance of employee turnover.
With high employee turnover costs and employee turnover trends like “job ghosting”, HR teams can no longer neglect the real impact this dynamic is having on their company. Incorporating an external team like Tack Media is the saving grace for HR teams. Employee turnover for marketing will have less of an impact if a hybrid team is incorporated. This hybrid team would allow for the internal marketing team and a marketing agency like Tack Media. By adding a layer of reliability, an external team like Tack Media can help to ensure that your marketing efforts are successful.
Tack Media does not replace the need for internal marketing teams; instead, they amplify areas of specialty. They add a layer of performance that includes data insights from over 14 years of experience and proven methodologies that optimize the chance of success in a dynamic modern digital team. Rather than thinking of Tack Media as a replacement, think of Tack Media as an amplification.
Tack Media’s distinctive qualities consist of cutting-edge digital marketing strategies, unrivaled customer support, and a proven-track record. Tack Media prides themselves on their five minutes response times for client inquiries, making it clear that their goal is to be proactive in creating a strong relationship. To learn more, check out their two-minute overview.
Tell us a bit about your retirement goals, and our team will reach out to schedule a private conversation.
Senior Business Intelligence Consultant
Dr. Carlos Canfield is a consultant at Tack Media with deep expertise in finance, B2B strategy, and business intelligence. He earned a Ph.D. in Administration from Tecnológico de Monterrey and a Master’s in Computer Science from Carnegie Mellon University in Pittsburgh, bringing together academic excellence, analytical depth, and a powerful research-driven perspective.His experience spans complex consulting and research initiatives in finance, economics, telecommunications, logistics, and strategic market analysis. His work has included studies on default trends in Mexican startups and the financial system, interconnection cost models for telecom operators, logistics optimization in the foreign trade sector, steel distribution research, and small business acceleration projects. This multidisciplinary background gives him a rare ability to connect data, markets, and strategy with precision. His core specialties include antitrust studies, telecommunications costs, finance, strategy, and economics.For Tack Media, Carlos develops advanced articles, benchmark studies, and intelligence-backed research that elevate the strategies we build for our B2B clients. By translating complex business, financial, and market data into meaningful insight, he helps companies make smarter decisions, sharpen their positioning, and identify opportunities with greater confidence. His contribution adds a powerful layer of sophistication and strategic clarity to our work, helping businesses grow through sharper intelligence and better-informed direction.
Turning Dreams into Reality | Social Media Video Editor
Meet José Albarrán, a skilled video editor and producer from Venezuela with over 10 years of experience creating compelling audiovisual content for brands across Europe, America, and Oceania. José’s journey into the world of video editing began with his childhood love for Dragon Ball, which fostered his optimistic outlook, relentless drive to improve, and determination to overcome any challenge.
A graduate in Social Communication from UCAB Guayana, specializing in Audiovisual and Corporate Communications, José brings both technical expertise and creative flair to every project. He’s also passionate about AI and regularly incorporates it into his work to optimize processes and elevate the quality of every project.
As a key member of the Tack Media team, José’s proficiency with tools like Adobe Creative Suite, motion graphics, and AI technology makes him an invaluable asset in turning client ideas into engaging, high-quality content.
José’s Expertise Includes:
With his experience, passion, and dedication, José is here to help bring your ideas to life through dynamic and captivating content.
Account Manager & Email Marketing Specialist
At Tack Media, Mariangel serves as the strategic architect of the agency’s sales and business development engine. As the head of the sales team, she oversees the entire acquisition funnel, from high-touch LinkedIn outreach and the development of high-conversion cold calling scripts to the final stages of the closing process.
Mariangel combines high-level project management with a mastery of the customer lifecycle, ensuring that every touchpoint in the sales journey is optimized for conversion. Her expertise goes beyond technical execution; she specializes in building multi-channel lead generation strategies that integrate automated email marketing with personalized human outreach. By aligning resource management with measurable ROI, Mariangel drives scalable growth for the brands she manages, ensuring Tack Media remains a dominant force in competitive markets.
Marketing Manager at Tack Media
Verónica Mejia is a Content Strategist and Project Manager with over five years of experience leading digital marketing initiatives, creative production, and brand positioning across international markets.
At Tack Media, she manages campaign execution, coordinates cross-functional creative teams, and develops structured workflows that ensure clarity, efficiency, and high-quality delivery. Her role bridges strategy and execution, translating brand vision into scalable digital systems.
With a background in graphic design and expertise in social media strategy, event production, and AI applied to business, Verónica brings a performance-driven mindset focused on measurable growth, strong storytelling, and operational excellence.
Senior Marketing & Project Manager
With over six years of experience in digital marketing and operations, Daniela leads cross-functional teams to deliver high-impact campaigns aligned with business objectives. She ensures projects move forward with clarity, structure, and accountability, keeping teams focused, aligned, and on track.
Daniela is known for her strong ownership mindset, problem-solving approach, and ability to bring structure to complex initiatives. She plays a key role in driving collaboration across departments, supporting leadership decisions, and maintaining momentum across multiple projects simultaneously.
Committed to continuous growth and innovation, she focuses on optimizing processes, strengthening team performance, and contributing to scalable, long-term strategic development.
Head of Marketing at Tack Media
With over 13 years of leadership experience in digital marketing, Stephanie has developed an expertise in driving high-impact communication and comprehensive marketing strategies.
Holding a Bachelor’s degree in Communication Science from Tecnológico de Monterrey and a Master of Science in Business Communication and Digital Media from Tilburg University in the Netherlands, her advanced research on eye tracking and AI positions her at the forefront of innovative marketing methodologies.
Since joining Tack Media in 2022, Stephanie has taken charge of the agency’s marketing division, leading a high-performing team of 33 professionals. She is responsible for the strategic oversight of marketing operations, executing large-scale B2B campaigns, analyzing market trends, and spearheading branding initiatives that resonate with diverse target audiences.
As a forward-thinking leader, Stephanie is currently pursuing a Data Science certification to integrate data-driven insights and AI into Tack Media’s marketing strategies, enhancing the agency’s ability to deliver exceptional results for clients across industries.
CMO & Board Member
Ranked globally as a top-tier marketing executive, Kevin Tash does more than design strategies—he redefines markets. As a core leader and Board Member at Tack Media, Kevin brings a high-performance growth mindset that has transformed organizations across diverse sectors, from SaaS to high-growth e-commerce.
Based in the Los Angeles metropolitan area, his proven track record includes spearheading global strategies for companies in the $20M to $100M range. He specializes in scaling complex operations and managing multi-million dollar portfolios, leveraging a global perspective to drive sustainable competitive advantages. Kevin’s leadership is defined by his ability to bridge the gap between visionary branding and rigorous operational execution.