A brand book serves as a structure for your brand’s mission, appearance, and core values. It should be detailed, describing both large and small aspects of your brand – everything from brand colors to how you hope to impact the world. This is nothing to rush through. Essentially, you’ll be creating a guidebook for the entire future of your brand, a wealth of information from which all your future marketing efforts will flow.
At minimum, your brand book should include the following:
• A detailed outline of your brand story, core competencies, and mission statement
• The brand logo, colors, icons, fonts, styles, and other instructions for creating visuals
• Your unique selling proposition
• Example images representative of the brand and its personality
• Brand language and style of communication (professional, casual, formal, offbeat, humorous, etc.)
Even if your company is brand new or small, you still need a brand book to help keep your communications consistent and recognizable as yours. This book helps new designers understand how to get started, and provides a framework for strategists, copywriters, and others involved in the creative process. Our branding experts can put together the ideal brand book for your business.
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In a customer facing and B2B landscape, marketing automation solutions are not a “nice-to-have” – they are a “must-have.” Simply put, without it, consider your potentials prospects lost before you even start. That is why Tack Media is a US service provider for businesses that want to automate and grow their day to day operations.
Having a marketing automation system isn’t enough sometimes; you need a team of expert who can make it work and use it to its full potential. That is why we can build on whatever tools you currently have implemented.