Product and Service Naming

Beyond choosing a corporate name, business owners and managers also have to think about naming every new product or service they create. Sometimes people think this is self-explanatory or that they can just use the general name of the product or service – for example, “car wash,” “chocolate chip cookies,” “pizza,” etc. But most businesses offer more than one product or service. The car wash probably has different packages, from a basic external wash to a deluxe package with inside cleaning and waxing. The cookie company may add other cookie flavors or varieties, like chocolate chocolate chip or chocolate chip oatmeal. The pizzeria probably offers different kinds of pizza or at least different numbers of toppings.

So it becomes important to choose a unique name for each new product. Here it’s important to be specific about your item, to choose something catchy, and something that intrigues the target market. The name can’t be confusing or off-putting or it will hurt more than it helps. You may need to name a series of different products in one line, which also needs a name (such as different colors in a line of lipsticks). Naming can quickly become a complex topic.

That’s where the naming experts at Tack Media come in. We have years of experience choosing names for products and services across many industries, and the knowledge to zero in on what each name needs to communicate. We’ll prepare a list of names for you to either choose from or offer feedback on, and we’ll keep iterating until you’re satisfied with a name.


We get on board and solve whatever comes our way.
If there is a challenge, Tack Media has the solution!

I need a good social media
strategy to grow my business.

My brand management online is
weak and I don t know what to

I want to use Facebook Ads for
more sales

I need strategies on how to
engage more with my followers

My content creation isn t good
anymore, I need fresh ideas

I need new content for my
influencer page.

Discover Your Potential

Scaling businesses in web, creative, social, lead generation, SEO, SEM, and content development.
Let's Chat
  • Get a Live Quote on Your First Call
  • Speak to a Live Marketing Expert
  • We Never Send Clients to Voicemail
  • 5 Minute Response Chat Times
  • All Inclusive Packages : No Nickel and Dime-ing
  • Customized Packages to Your Budget

Talk To Us

We’re available 5 days a week to learn about your internal marketing automation needs.
  • Automation Solutions

In a customer facing and B2B landscape, marketing automation solutions are not a “nice-to-have” – they are a “must-have.” Simply put, without it, consider your potentials prospects lost before you even start. That is why Tack Media is a US service provider for businesses that want to automate and grow their day to day operations.

  • Expert Advise

Having a marketing automation system isn’t enough sometimes; you need a team of expert who can make it work and use it to its full potential. That is why we can build on whatever tools you currently have implemented.

Tack Media FEATURED in the Press: 2018

Recently featured in a series of 2018 publications in,, ABC's, fit small business, Cision, NBC news, for a recent news pieces in their publications. Tack Media works to contribute to industry news and practices and is the go-to source for many leaders in industry.

Our Certifications

Featured In

Connect with Tack

 Our online digital marketing services can help you maintain a well thought out and strategic approach that is adaptable, budget conscious, and encourages increased engagement from your potential customers.   
Tack Media Digital Marketing Agency