Our work / Case study
Advo Group Inc Executive Coaching Company Website
ADVOgroup, INC. was founded by Greg Derelian and Peter Katona.
The short answer
ADVOgroup, INC. was founded by Greg Derelian and Peter Katona. Two actors with Master’s degrees from the Yale School of Drama, who were looking for a way to make an impact on the world. They have translated the most effective principles of performance into corporate training that tackles the greatest communication challenges from the business.
2009
operating since
300+
brands served
2,500+
campaigns run
15+
industries
20 min
to a real price
We say what we do.
We do what we say.
We do what we say.
No scope that quietly grows. No report that hides the bad week.
What it involves
What this actually involves.
Everything below is scoped, priced and owned by you. Nothing is a black box.
01
Audit first
Read-only access to analytics, Search Console and the CMS. We look before we talk.
02
Written scope
Itemised, with the assumptions listed so you can argue with them.
03
Senior operators
The people on the call are the people doing the work.
04
You own everything
Every account, every asset, from day one. No hostage-taking.
05
Weekly reporting
In dollars and pipeline, not impressions.
06
No lock-in
Sixteen years of clients who stayed is the only proof worth anything.
In plain language
What this actually means.
A website is a sales asset with a Core Web Vitals score attached. It has to load fast on a phone on a bad connection, say what you do in the first screen, and hand a qualified lead to a human without friction. Everything else is decoration.
What it is built with
The actual stack.
Named, not implied.
Platforms
WordPress, Shopify, Webflow, Next.js, headless WooCommerce
Front end
React, Next.js, Tailwind, native CSS, no jQuery bloat
Performance
Cloudflare, image CDNs, AVIF and WebP, critical CSS, font subsetting
Commerce
Shopify Plus, Stripe, Shop Pay, Klaviyo, Recharge
Forms & booking
Native REST endpoints, Calendly, HubSpot forms, honeypot and rate limiting
Accessibility
WCAG 2.2 AA contrast, focus states, semantic landmarks
What it connects to
Tools and apps we integrate with.
If it has an API we have probably already wired it. If it does not, we will tell you before you buy it.
WordPressShopifyWebflowStripeKlaviyoHubSpotMailchimpCalendlyCloudflareGoogle Tag ManagerGA4Slack
The kinds of integrations we build
Concrete, not conceptual.
01
Form → everywhere
One submission lands in your inbox, your CRM, your Slack channel and a spreadsheet, with a stored copy so a mail failure never loses a lead.
REST + webhook02
Store → email
Abandoned cart, post-purchase and win-back flows wired to real product data, not generic templates.
Shopify + Klaviyo03
Booking → CRM
Calendly bookings create the contact, the deal and the reminder sequence automatically.
Calendly + HubSpot04
Content → schema
Structured data generated from the page, so search engines and answer engines read it correctly on day one.
JSON-LD engineQuestions people actually ask
Straight answers.
Including the price ones.
Will a rebuild lose our rankings?
Not if the URLs, the content and the internal links survive. We map every existing URL before anything moves, redirect one-to-one, and keep the copy that is already ranking. Losses happen when agencies rewrite and re-slug at the same time.
How long does a site take?
Six to twelve weeks for a marketing site. Longer if commerce and migrations are involved.
Can we edit it ourselves?
Yes. We hand over a CMS your team can actually use, and we train them on it.
Where we measure it
Visibility isn't one place any more.
Every answer engine builds its index differently. We track them separately, because they behave separately.
Google AdsMetaLinkedInTikTokGA4Search ConsoleHubSpotShopify
AI made us faster.
It didn't make us new.
It didn't make us new.
Why us, not the next one
We've been doing search
since 2009.
Four algorithm eras. This is the fifth. We know which parts matter and which parts are noise, because we were here for the last four times everyone said search was dead.
We're not yes-people. We're going to do what's good for your brand.
How it starts
No deck. No mystery number.
01
Fit call
Twenty minutes. What you are trying to hit, by when, what is in the way.
02
Access
Read-only. Analytics, Search Console, the CMS. We look before we talk.
03
Findings
Where you appear today across every answer engine. Yours either way.
04
Scope
Written, itemised, assumptions listed so you can argue with them.
05
Start
Within a week of signature. You own every account.
In full
The short answer
Advo Group Inc – The Next Generation Executive Coaching Company Executive Coaching Company ADVOgroup, INC. was founded by Greg Derelian and Peter Katona. Two actors with Master’s degrees from the Yale School of Drama, who were looking for a way to make an impact on the world. They have translated the most effective principles.
Advo Group Inc – The Next Generation Executive Coaching Company
ADVOgroup, INC. was founded by Greg Derelian and Peter Katona. Two actors with Master’s degrees from the Yale School of Drama, who were looking for a way to make an impact on the world. They have translated the most effective principles of performance into corporate training that tackles the greatest communication challenges from the business world. As technology evolves, the way we communicate evolves.
ADVO is the next generation coaching that transcends traditional executive coaching firms. The marketplace demands constant evolution as the only way to maintain the cutting edge. ADVOgroup, INC. is an Corporate Coaching Company with the “finger on the pulse” solution leading companies to dominate their marketplace. It is Kinetic Communication™ that will be your edge. As one of the most progressive Corporate Coaching Companies, their experience has allowed them to develop a deep understanding of human behavior and human connection. This expertise is at the core of all that we do.
Visit ADVO Group – The Leadership Coaching experts
We lock in.
We scope.
We got you.
Twenty minutes, no deck. Tell us what you're trying to hit and we'll tell you straight whether we're the right team for it.
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