Package Design

Package design is a surprisingly easy thing to overlook. You’ve spent countless hours, months, maybe years developing or redesigning a product to disrupt the market. Every aspect of the product design was considered from all angles. But what about when it comes time to box it up?

This is where your marketing department, if you have one, comes in. They may have ideas about package design that won’t work for practical reasons. They may also have a strong preference for a color or design that you aren’t sure about. It’s common for different departments to disagree when it comes to creating a product package.

Securing outside help from package design experts like those at Tack Media is a great way to resolve your package design questions. Our experts will consider any marketing work you’ve already done (if any) or start from scratch with a review of your target market. We’ll study the product’s unique characteristics and selling proposition and determine the best way to communicate these attributes through the package. Remember that design is about more than just printing a logo and tagline on the package – we consider the material the package is made of, the shape, how the product fits inside the package, what technical info (if any) to include, and much more. Once we’ve done that, we create mockups of several options for you to consider, get your feedback, and continue working until we arrive at a final design that meets your approval. To learn more about package design services, please contact us for a free consultation.

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