Tack Media
Elevating Nayad: Fueling Growth Through Powerful E-commerce & Design Strategies
Our task was to leverage web design, Shopify development, and strategic branding to increase lead generation for Nayad.
The short answer
Our task was to leverage web design, Shopify development, and strategic branding to increase lead generation for Nayad. The goal was not only to boost their online presence but also to drive sales and revenue growth, all while staying true to the brand's unique style and environmental commitment.
2009
operating since
300+
brands served
2,500+
campaigns run
15+
industries
20 min
to a real price
We say what we do.
We do what we say.
We do what we say.
No scope that quietly grows. No report that hides the bad week.
What it involves
What this actually involves.
Everything below is scoped, priced and owned by you. Nothing is a black box.
01
The challenge
Our task was to leverage web design, Shopify development, and strategic branding to increase lead generation for Nayad. The goal was not only to boost their…
02
A measurable improvement
“ SEO efforts have produced significant success, pushing presence to the first page of search results and generating prominent leads. Availability, motivation, and efficiency continue to…
03
Dynamic Design & Strong Branding
Our team at Tack Media crafted banners, images, and animations that conveyed a professional yet stylish image in line with Nayad's brand identity. We deployed innovative…
04
Harnessing the Power of Shopify
In addition, our Shopify team built a robust, flexible, and scalable online store for Nayad, enabling them to sell their trend-setting products with ease. We leveraged…
05
Outcomes
Tack Media reports significantly improved the volume and quality of leads delivered to sales. Faster production – The outcome of our strategic, multi-channel approach was a…
06
About Our Client
Nayad is an American brand that excels in creating stylish drinkware such as mugs, thermoses, and tumblers. Their products are designed to enhance individual style while…
07
Schedule a Zoom Call
Connect with a team of real marketers to learn how we can impact your bottom line. [calendly url="https://calendly.com/marketing-team-21/tack-media" type="1" form_height="700" form_width="300"]
In plain language
What this actually means.
A website is a sales asset with a Core Web Vitals score attached. It has to load fast on a phone on a bad connection, say what you do in the first screen, and hand a qualified lead to a human without friction. Everything else is decoration.
What it is built with
The actual stack.
Named, not implied.
Platforms
WordPress, Shopify, Webflow, Next.js, headless WooCommerce
Front end
React, Next.js, Tailwind, native CSS, no jQuery bloat
Performance
Cloudflare, image CDNs, AVIF and WebP, critical CSS, font subsetting
Commerce
Shopify Plus, Stripe, Shop Pay, Klaviyo, Recharge
Forms & booking
Native REST endpoints, Calendly, HubSpot forms, honeypot and rate limiting
Accessibility
WCAG 2.2 AA contrast, focus states, semantic landmarks
What it connects to
Tools and apps we integrate with.
If it has an API we have probably already wired it. If it does not, we will tell you before you buy it.
WordPressShopifyWebflowStripeKlaviyoHubSpotMailchimpCalendlyCloudflareGoogle Tag ManagerGA4Slack
The kinds of integrations we build
Concrete, not conceptual.
01
Form → everywhere
One submission lands in your inbox, your CRM, your Slack channel and a spreadsheet, with a stored copy so a mail failure never loses a lead.
REST + webhook02
Store → email
Abandoned cart, post-purchase and win-back flows wired to real product data, not generic templates.
Shopify + Klaviyo03
Booking → CRM
Calendly bookings create the contact, the deal and the reminder sequence automatically.
Calendly + HubSpot04
Content → schema
Structured data generated from the page, so search engines and answer engines read it correctly on day one.
JSON-LD engineQuestions people actually ask
Straight answers.
Including the price ones.
Will a rebuild lose our rankings?
Not if the URLs, the content and the internal links survive. We map every existing URL before anything moves, redirect one-to-one, and keep the copy that is already ranking. Losses happen when agencies rewrite and re-slug at the same time.
How long does a site take?
Six to twelve weeks for a marketing site. Longer if commerce and migrations are involved.
Can we edit it ourselves?
Yes. We hand over a CMS your team can actually use, and we train them on it.
Where we measure it
Visibility isn't one place any more.
Every answer engine builds its index differently. We track them separately, because they behave separately.
Google AdsMetaLinkedInTikTokGA4Search ConsoleHubSpotShopify
AI made us faster.
It didn't make us new.
It didn't make us new.
Why us, not the next one
We've been doing search
since 2009.
Four algorithm eras. This is the fifth. We know which parts matter and which parts are noise, because we were here for the last four times everyone said search was dead.
We're not yes-people. We're going to do what's good for your brand.
How it starts
No deck. No mystery number.
01
Fit call
Twenty minutes. What you are trying to hit, by when, what is in the way.
02
Access
Read-only. Analytics, Search Console, the CMS. We look before we talk.
03
Findings
Where you appear today across every answer engine. Yours either way.
04
Scope
Written, itemised, assumptions listed so you can argue with them.
05
Start
Within a week of signature. You own every account.
In full
Case study
Elevating Nayad: Fueling Growth Through Powerful E-commerce & Design Strategies
With a strategic approach and innovative design tactics, we’ve successfully boosted Nayad, a leading American drinkware brand, known for their stylish and environmentally conscious mugs, thermoses, and tumblers.
66%
Increase in Sales and Conversions
242.7%
Boost in Revenue
The challenge
Our task was to leverage web design, Shopify development, and strategic branding to increase lead generation for Nayad. The goal was not only to boost their online presence but also to drive sales and revenue growth, all while staying true to the brand’s unique style and environmental commitment.
A measurable improvement
“ SEO efforts have produced significant success, pushing presence to the first page of search results and generating prominent leads. Availability, motivation, and efficiency continue to make for a prosperous and vigorous relationship, while guidance around marketing proves indispensable. ”
Chief Marketing Officer
Dynamic Design & Strong Branding
Our team at Tack Media crafted banners, images, and animations that conveyed a professional yet stylish image in line with Nayad’s brand identity. We deployed innovative fonts, colors, and layouts consistently across their digital presence, helping Nayad distinguish themselves from the competition and establish their expertise in the marketplace.
Harnessing the Power of Shopify
In addition, our Shopify team built a robust, flexible, and scalable online store for Nayad, enabling them to sell their trend-setting products with ease. We leveraged several advanced tools already known to our team to boost the store’s performance and versatility.
Outcomes
Tack Media reports significantly improved the volume and quality of leads delivered to sales.
Faster production – The outcome of our strategic, multi-channel approach was a notable increase in revenue by 242.7%
Increase in Sales and Conversions – A boost in conversion rates over 66% in just 28 days.
About Our Client
Nayad is an American brand that excels in creating stylish drinkware such as mugs, thermoses, and tumblers. Their products are designed to enhance individual style while minimizing environmental impact, striking a balance between trendiness and sustainability.
Schedule a Zoom Call
Connect with a team of real marketers to learn how we can impact your bottom line.
We lock in.
We scope.
We got you.
Twenty minutes, no deck. Tell us what you're trying to hit and we'll tell you straight whether we're the right team for it.
MARKER
