In the same way that a logo is the visual you want consumers to have when they think of your brand, the brand tagline is the language you want to pop into their heads immediately. Consider these famous brand taglines:
• “Just do it.”
• “Finger lickin’ good.
• “The happiest place on Earth.”
• “Melts in your mouth, not in your hands.”
• “Think different.”
• “I’m lovin’ it.”
Did you think of the brand right away when you read all of those? Chances are, you did – and with good reason. Taglines stick in our heads and remind us of a brand’s personality and purpose.
But developing the tagline that’s just right for your brand is a difficult journey. You want to sum up the essence of your brand in one short sentence. It has to hit the right notes with your audience – not too serious for a fun brand, not too light for a serious brand, etc. It should be memorable, and if you can make your target consumer stop and think when they see or hear it, even better.
With so much to consider, many brand managers seek the assistance of brand tagline experts like those at Tack Media. We study your brand characteristics, look at the competitive landscape, consider your unique selling proposition, and work to distill all those aspects into one tantalizing sentence. We’ll then give you a list of options to consider, and keep working until we land on the one that’s right for you. To learn more about how to get help with brand taglines, please schedule a free consultation.
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