Brand Guidelines

Brand Guidelines

How do you want your brand to be seen? Are you adventurous, exciting, safe, luxurious, accessible, humorous, serious, upscale, casual? Do you want your content to be recognizable as yours at a glance? If so, you need to start thinking about brand guidelines.

Brand guidelines often sound simple or even boring, but they’re an integral part of what makes a brand distinctive. Without them, your content may not have enough universal themes to be easily recongized as yours. Instead, you may produce a wide variety of content that is visually and thematically very scattered.

But with brand guidelines, you can produce many different kinds of content that are all unmistakably yours. Guidelines includes many of the same elements of the brand book, such as logos and colors, but with more technical specs. The brand guidelines also help to combine the brand philosophy of the brand book with more detailed instructions for how to achieve each look or effect. Then you’re ready to impress your target market with a fresh infusion of distinct, individualized content.

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organically

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