Brand Guidelines

Brand Guidelines

How do you want your brand to be seen? Are you adventurous, exciting, safe, luxurious, accessible, humorous, serious, upscale, casual? Do you want your content to be recognizable as yours at a glance? If so, you need to start thinking about brand guidelines.

Brand guidelines often sound simple or even boring, but they’re an integral part of what makes a brand distinctive. Without them, your content may not have enough universal themes to be easily recongized as yours. Instead, you may produce a wide variety of content that is visually and thematically very scattered.

But with brand guidelines, you can produce many different kinds of content that are all unmistakably yours. Guidelines includes many of the same elements of the brand book, such as logos and colors, but with more technical specs. The brand guidelines also help to combine the brand philosophy of the brand book with more detailed instructions for how to achieve each look or effect. Then you’re ready to impress your target market with a fresh infusion of distinct, individualized content.

We get on board and solve whatever comes our way.
If there is a challenge, Tack Media has the solution!

I need a good social media
strategy to grow my business.

My brand management online is
weak and I don t know what to
change.

I want to use Facebook Ads for
more sales

I need strategies on how to
engage more with my followers
organically

My content creation isn t good
anymore, I need fresh ideas

I need new content for my
influencer page.

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 Our online digital marketing services can help you maintain a well thought out and strategic approach that is adaptable, budget conscious, and encourages increased engagement from your potential customers.   

Mariangel Colmenares

Account Manager & Email Marketing Specialist

At Tack Media, Mariangel serves as the strategic architect of the agency’s sales and business development engine. As the head of the sales team, she oversees the entire acquisition funnel, from high-touch LinkedIn outreach and the development of high-conversion cold calling scripts to the final stages of the closing process.

Mariangel combines high-level project management with a mastery of the customer lifecycle, ensuring that every touchpoint in the sales journey is optimized for conversion. Her expertise goes beyond technical execution; she specializes in building multi-channel lead generation strategies that integrate automated email marketing with personalized human outreach. By aligning resource management with measurable ROI, Mariangel drives scalable growth for the brands she manages, ensuring Tack Media remains a dominant force in competitive markets.

Verónica Mejía

Marketing Manager at Tack Media

Verónica Mejia is a Content Strategist and Project Manager with over five years of experience leading digital marketing initiatives, creative production, and brand positioning across international markets.

At Tack Media, she manages campaign execution, coordinates cross-functional creative teams, and develops structured workflows that ensure clarity, efficiency, and high-quality delivery. Her role bridges strategy and execution, translating brand vision into scalable digital systems.

With a background in graphic design and expertise in social media strategy, event production, and AI applied to business, Verónica brings a performance-driven mindset focused on measurable growth, strong storytelling, and operational excellence.

Daniela Almeron

Senior Marketing & Project Manager

With over six years of experience in digital marketing and operations, Daniela leads cross-functional teams to deliver high-impact campaigns aligned with business objectives. She ensures projects move forward with clarity, structure, and accountability, keeping teams focused, aligned, and on track.

Daniela is known for her strong ownership mindset, problem-solving approach, and ability to bring structure to complex initiatives. She plays a key role in driving collaboration across departments, supporting leadership decisions, and maintaining momentum across multiple projects simultaneously.

Committed to continuous growth and innovation, she focuses on optimizing processes, strengthening team performance, and contributing to scalable, long-term strategic development.

Stephanie Canfield

Head of Marketing at Tack Media

With over 13 years of leadership experience in digital marketing, Stephanie has developed an expertise in driving high-impact communication and comprehensive marketing strategies. 

Holding a Bachelor’s degree in Communication Science from Tecnológico de Monterrey and a Master of Science in Business Communication and Digital Media from Tilburg University in the Netherlands, her advanced research on eye tracking and AI positions her at the forefront of innovative marketing methodologies.

Since joining Tack Media in 2022, Stephanie has taken charge of the agency’s marketing division, leading a high-performing team of 33 professionals. She is responsible for the strategic oversight of marketing operations, executing large-scale B2B campaigns, analyzing market trends, and spearheading branding initiatives that resonate with diverse target audiences.

As a forward-thinking leader, Stephanie is currently pursuing a Data Science certification to integrate data-driven insights and AI into Tack Media’s marketing strategies, enhancing the agency’s ability to deliver exceptional results for clients across industries.

Kevin Tash

CMO & Board Member

Ranked globally as a top-tier marketing executive, Kevin Tash does more than design strategies—he redefines markets. As a core leader and Board Member at Tack Media, Kevin brings a high-performance growth mindset that has transformed organizations across diverse sectors, from SaaS to high-growth e-commerce.

Based in the Los Angeles metropolitan area, his proven track record includes spearheading global strategies for companies in the $20M to $100M range. He specializes in scaling complex operations and managing multi-million dollar portfolios, leveraging a global perspective to drive sustainable competitive advantages. Kevin’s leadership is defined by his ability to bridge the gap between visionary branding and rigorous operational execution.