Meta Ads Agency: Facebook & Instagram

The short answer

Tack Media runs Meta Ads across Facebook and Instagram for brands that need the pixel, the Conversions API and the CRM to agree with each other. Tack is a Meta Partner. Work covers account structure, creative testing, server-side tracking, catalogue feeds and reporting. Engagements start at $5,000 a month.

What we actually do with Meta Ads

Meta rewards volume of good creative and accuracy of signal. Almost every underperforming account we take over is short on one and broken on the other.

• Account and Business Manager cleanup. Asset ownership, pixel ownership, domain verification, partner access and page roles sorted before anything is launched. This is dull and it is where most accounts are quietly compromised.
• Server-side tracking. We deploy the Meta Conversions API, which creates a connection from your server, website platform, mobile app or CRM to Meta systems, and run it alongside the pixel with proper event deduplication so a purchase is counted once.
• Campaign structure. Consolidated where the algorithm needs volume, split where you need a read. Advantage+ where it earns its place, manual where it does not.
• Creative production and testing. A tested hook library, static and video variants, UGC-style and brand-led, with a testing cadence that produces a decision every two weeks rather than an opinion every quarter.
• Catalogue and commerce. Product feed hygiene, dynamic product ads, and set-level exclusions so you stop paying to remarket to people who already bought.
• Offline and CRM events. Qualified lead and closed-won events pushed back through the Conversions API so bidding optimises toward revenue.
• Reporting. Blended CAC and contribution margin, not just in-platform ROAS, built out of our paid media and CRO practice.

What it connects to

Where teams get stuck

The pixel alone, in 2026. Browser restrictions and consent tooling take a bite out of client-side events. Teams see reported conversions fall, assume the ads stopped working, and cut spend on a measurement problem. Running the Conversions API with deduplication is not optional any more.

API rate limits on home-built tooling. Teams that write their own reporting scripts hit a wall without knowing why. Meta publishes the formula: development access allows 300 calls per hour plus 40 times the number of active ads, while standard access allows 100,000 plus 40 times active ads, and throttling can also trigger on CPU time and wall time, visible in the X-Business-Use-Case header. Most in-house scripts never read that header.

Version drift. An integration built two years ago and never touched will eventually stop returning what it used to. Meta guarantees each Graph API version will operate for at least two years, after which calls default to the next oldest usable version. Silent fallback is worse than a hard error, because the numbers keep arriving and quietly change meaning.

Creative starvation. Three assets running for six months, then confusion about rising CPMs. Meta’s delivery system needs new material to test. A creative pipeline is part of the media plan, not a favour from the design team.

How it works — 1, 2, 3

1. Audit and access, week 1 to 2. Business Manager, pixel, catalogue, domain verification and CRM. You get a written audit covering asset ownership risk, tracking gaps, structure and creative volume.
2. Build and connect, week 2 to 6. Conversions API deployed and deduplication verified against live traffic first. Then structure rebuild, audiences and exclusions, catalogue, and the first creative testing round.
3. Run and report, ongoing. Weekly creative and budget decisions, monthly review against blended CAC and contribution margin, quarterly strategy. Expect four to six weeks before optimisation data is dense enough to judge.

What it costs

Tack engagements start at $5,000 a month. What moves the number: how much creative we produce versus receive, number of markets and languages, whether a product catalogue is in scope, and whether we are also building the CRM and email connections.

Meta itself charges no platform fee. It is an auction, billed to your payment method, and media spend sits outside the retainer. The catalogue side has its own cost: if products come from Shopify, feed volume is bounded by the Admin API, where Shopify allows 100 points per second on Standard plans and 1,000 points per second on Shopify Plus as of 26 August 2026. Vendor pricing and platform limits change, so we re-check both at every quarterly review.

Questions we get asked

Who owns the ad account and the pixel?

You do. Your Business Manager owns the assets, we take partner access. If we part ways, we remove ourselves and your pixel history, audiences and catalogue stay where they are. We will not run your ads from a Tack-owned Business Manager.

Can we take it in-house later?

Yes. The event map, deduplication logic, naming conventions and creative testing framework are documented as part of the marketing system we hand over, not held back to keep you dependent on us.

Do you work with our existing setup?

Yes, if it is sound. We keep pixel and account history wherever possible because it feeds learning. Where we usually insist on change is asset ownership and server-side tracking.

What if we already have a Meta partner?

Some accounts need a new operator. Many just need the measurement fixed and the creative volume raised. We will say which one you are before you sign anything.

Do you handle the automation between Meta and our other tools?

Yes. Tack are AI integrators, not trainers, and the connective work lives in our automation and AI practice. Lead routing, alerting and CRM write-back are built in, not bolted on later.

The bottom line

Meta performance in 2026 is decided by two things: the accuracy of the signal you send back and the volume of creative you can test against it. Fix both and the auction treats you differently.

To get a read on your account before you commit to anything, book a call with a Tack expert or phone 310-620-1141.

Sources

• Meta for Developers — Conversions API
• Meta for Developers — Graph API rate limiting
• Meta for Developers — Graph API versioning
• Shopify.dev — Admin API rate limits