Make (Integromat) Automation Agency

The short answer

Tack Media designs, builds and operates Make scenarios that connect a company’s apps into one working system. We handle scenario architecture, data mapping, error routes and operation cost control, and we say plainly when Make is the wrong tool. Engagements start at $5,000 a month.

What we actually do with Make

Make, formerly Integromat, is the strongest visual builder of the three big automation platforms. You can see the data move. That clarity is worth a lot when a scenario has eleven modules and two routers, and it is the reason we still reach for it.

• Scenario architecture. Deciding what belongs in one scenario and what belongs in three. Most inherited accounts have one enormous scenario that nobody dares edit and a dozen abandoned ones still consuming operations.
• Data mapping and transformation. Iterators, aggregators, array handling, date and currency normalisation. The unglamorous work that determines whether the CRM ends up clean.
• Operation cost engineering. Make bills per module run, so the design decides the bill. Restructuring a scenario to aggregate before it acts routinely cuts consumption by half or more.
• Error routes and incomplete executions. Every branch that can fail gets a handler and an alert into Slack. Scenarios without error routes fail quietly and are discovered weeks later.
• Custom HTTP and webhook work. Where no app module exists, the HTTP module plus proper auth, pagination and backoff. Instant triggers via webhook instead of polling wherever the source supports it.
• AI steps inside scenarios. Classification, extraction and drafting through Claude or ChatGPT, with validation and a human review step before anything irreversible runs.

What it connects to

Where teams get stuck

Operations multiply downstream and nobody notices until the bill. Make defines an operation as a single module run to process data or check for new data, with trigger modules counting once regardless of how many bundles they return. Every bundle that trigger returns then multiplies operations across the rest of the scenario. Make’s own example shows a scenario dropping from 11 operations to 3 by adding an aggregator. That is a design decision, not a plan decision.

The wrong plan for the polling interval. As of 26 August 2026, Make publishes Free at $0 with 1,000 operations, Core at $12, Pro at $21 and Teams at $38, each with 10,000 operations, and a minimum scheduling interval of 15 minutes on Free against 1 minute on every paid tier. If the requirement is near-real-time lead routing, the free tier cannot meet it regardless of volume. Make revises pricing, so check the page.

Choosing Make when the volume belongs on n8n. Per-operation billing is generous at small scale and punishing at large scale with long scenarios. n8n bills per workflow execution regardless of step count, which inverts the maths above a certain volume. We have moved clients both directions and the crossover is a calculation, not an opinion.

Downstream rate limits, not Make itself. A scenario that loops 3,000 records will hit the destination’s limits long before Make complains. Klaviyo enforces a one-second burst window and a one-minute steady window simultaneously, with tiers from 1 request per second up to 350, returning 429 with a Retry-After header. Scenarios need sleep modules, batching and retry logic, or they fail halfway through and leave the data inconsistent.

How it works — 1, 2, 3

1. Audit and access, week 1 to 2. Every existing scenario, its operation consumption, what it actually does and whether it still should. Dormant scenarios get switched off in week one, which usually pays for part of the audit.
2. Build and connect, week 3 to 6. Scenarios rebuilt or written fresh, connections scoped to least privilege, error routes and alerting attached, and a run against real data before anything goes live.
3. Run and report, ongoing. Execution history reviewed, incomplete executions cleared, operation consumption tracked against the plan, and new scenarios as the business changes.

What it costs

Tack Media engagements start at $5,000 a month. What moves the number: how many scenarios, how many connected systems, whether AI steps are involved, and whether we are rebuilding an inherited account or starting clean.

Your Make subscription is separate and stays in your name. Published tiers are as of 26 August 2026 and Make offers a discount of 15% or more for annual billing. For comparison, Zapier publishes a Free tier at 100 tasks a month, Professional from $19.99 and Team from $69, and n8n lists Starter at €20 for 2,500 executions and Pro at €50 for 10,000. Three billing models, three different answers depending on your shape. This work sits inside marketing systems and automation and AI services.

Questions we get asked

When is Make the wrong choice?

When scenarios are long and volume is high, because per-operation billing compounds. When the data cannot leave your infrastructure. When you need version control and code review on the automation itself. In those cases we recommend n8n and explain the trade-off.

Who owns the Make account?

You do. It is your subscription, your connections and your scenarios. We work as users inside your organisation. If we stop working together we are removed and everything keeps running.

Can we take it in-house later?

Yes. Make is the most readable of the three platforms, which makes handover genuinely feasible. We document each scenario, run a walkthrough with your team, and stay available for the awkward ones.

Do you work with our existing scenarios?

Usually. We audit first and keep what works. Rebuilding a functioning scenario to put our name on it is billable and pointless, so we do not do it.

What if we already have a partner?

Then we can take a defined slice, most often the integration between Make and the ad platforms or the CRM, and leave the rest alone. Split ownership works fine when the boundary is written down.

The bottom line

Make is a genuinely good visual automation platform, and the design of a scenario matters more than the plan you buy, because the design sets the operation count. Get the architecture right and it stays cheap.

For an honest read on whether Make, n8n or Zapier fits your volume and your data rules, book a call with a Tack Media expert or phone 310-620-1141.

Sources

• Make — Pricing
• Make Help Center — Operations in Make
• Zapier — Pricing
• n8n — Pricing
• Klaviyo Developers — Rate limits and error handling