Google Ads Agency & Integration

The short answer

Tack Media builds and runs Google Ads accounts for businesses that need the account wired into their CRM, not just managed in a dashboard. Tack is a Google Partner. The work covers account rebuilds, conversion tracking, offline conversion imports, feeds and reporting. Engagements start at $5,000 a month.

What we actually do with Google Ads

Most accounts we inherit are not broken at the bid level. They are broken at the measurement level. So we start there and work outward.

• Account audit and rebuild. Campaign and ad group structure, match type discipline, search term waste, negative lists, asset groups on Performance Max, and a written list of what we are turning off in week one.
• Conversion tracking rebuild. One primary conversion per business outcome. Calls, forms, chat, bookings and purchases counted once each, not three times across Google Ads, GA4 and Tag Manager.
• Offline conversion imports. Closed-won revenue pushed back into Google Ads so Smart Bidding optimises toward money, not form fills. Google documents this as offline conversion import and Enhanced Conversions for Leads, which uses first-party data such as customer email or phone number.
• Feeds and shopping. Merchant Center hygiene, title and attribute rewrites, custom labels for margin-based bidding, and a feed that survives a catalogue change. We treat Quality Score as a symptom, not a target, because Google says it is a diagnostic and not an input into the auction.
• API work. Where the account is big enough to need it, we build against the Google Ads API, which requires a developer token and OAuth 2.0 credentials for bulk changes, custom reporting and inventory-driven campaign management.
• Landing pages and CRO. Traffic is only half the job. The other half is what happens after the click, which is covered in our paid media and conversion rate optimisation work.
• Weekly management and reporting. Budget pacing, search term review, bid strategy supervision, creative rotation and one report a non-marketer can read.

What it connects to

Google Ads on its own is a spend button. It becomes a system when the data goes both directions. Here is the integration surface we build most often.

Where teams get stuck

Double-counted conversions. The same lead is recorded as a Google Ads conversion, a GA4 key event imported into Google Ads, and a Tag Manager form-submit trigger. Bidding then chases a number that does not exist. The fix is a single primary conversion per outcome and everything else set to secondary.

API quota, hit at the worst time. Teams that build their own bulk tooling run into access-level limits. Google publishes them plainly: Explorer access allows 2,880 API operations per day against production accounts, while Basic access allows 15,000 per day, with a ceiling of 10,000 mutate operations per request. A nightly sync built without checking this fails silently in month three.

Bidding higher and expecting position. Google is explicit that the auction is not a bid ladder: “Even if your competition bids higher than you, you can still win a higher position, at a lower price, with high-quality ads and landing pages”. Ad Rank includes bid, ad quality, landing page experience, thresholds, context and format impact. Raising the bid is the most expensive of those six levers.

Performance Max as a black box. Teams launch it with no brand exclusions, no audience signals, no asset group structure and no feed discipline, then cannot explain where the money went. It works, but only when it is fenced.

How it works — 1, 2, 3

1. Audit and access, week 1 to 2. We take access to Google Ads, GA4, Tag Manager, Merchant Center, Search Console and the CRM. You get a written audit: waste, tracking faults, structural problems and the order we will fix them in.
2. Build and connect, week 2 to 6. Tracking rebuilt and verified first. Then campaign restructure, negatives, feeds and creative. Then the CRM connection and offline conversion import, which needs a full sales cycle of data before it steers bidding.
3. Run and report, ongoing. Weekly optimisation, monthly review against pipeline and revenue, quarterly strategy. The dashboard is live from week four so you are never waiting for a deck.

What it costs

Tack engagements start at $5,000 a month. What moves the number: how many accounts and countries, whether Shopping and a product feed are involved, whether we build the CRM connection, and whether creative and landing pages are in scope.

Google Ads itself has no subscription tier. It is an auction: you pay per click or per action, and Google states that position is decided by Ad Rank rather than by bid alone. Media spend is billed by Google to your card, not to us, and it sits outside the retainer. For most of the businesses we work with, a meaningful Google Ads test starts somewhere north of $5,000 a month in media on top of the retainer, but that figure is a function of your market’s cost per click, not a Google rule.

Questions we get asked

Who owns the Google Ads account?

You do. It sits under your billing and your Google account. We take manager access. If the relationship ends, we remove ourselves and nothing moves. We will not build an account inside a Tack-owned shell that you cannot take with you.

Can we bring it in-house later?

Yes, and we document for that outcome from day one. Naming conventions, the conversion map, the tracking spec and the automation logic are all written down. That is the point of treating this as a marketing system rather than a service you rent.

Do you work with our existing setup?

Usually. If the account has spend history worth keeping we rebuild inside it rather than starting fresh, because conversion history feeds Smart Bidding. We only start clean when the tracking is unsalvageable.

What if we already have an agency?

Then we will tell you honestly whether the account needs replacing or just needs the measurement fixed. Plenty of accounts are being managed competently and reporting into a broken conversion setup, and that is a cheaper problem to solve.

Do you also handle the automation around it?

Yes. Tack are AI integrators, not trainers. Lead routing, alerting and CRM write-back are built as part of our automation and AI work, not sold as a separate project.

The bottom line

Google Ads rewards the account with the cleanest measurement, not the biggest bid. Fix conversion tracking, feed real revenue back into the platform, and the same spend produces a different result. That is the order we work in.

If you want a second opinion on an account you are already spending on, book a call with a Tack expert or phone 310-620-1141. Bring read access and we will tell you what we would change in the first thirty days.

Sources

• Google Ads API — Conversions overview
• Google Ads Help — About Quality Score
• Google Ads API — Get started
• Google Ads API — Rate limits and quotas
• Google Ads Help — How the Google Ads auction works