Solar Marketing Plan
The incentive changes and half the pitch stops being true.Homeowners buy payback math, not a federal press release.
Ten questions about your install mix, your territory and your set-to-close rate. You get back a written plan for your market – what to run, what it costs, what to fix first.
- Google & Meta Partner
- 2,500+ campaigns
- 15+ industries
- Sherman Oaks, LA
Four things quietly taking money off the table.
Every incentive change resets your pitch and your close rate.
Federal credits move, states rewrite their programs, utilities change net metering, and the payback math your reps memorized is wrong by next quarter. A funnel built on an incentive expires with it.
Cost per set keeps climbing and reps keep quitting.
Canvassing is labor you pay for whether or not it sets an appointment. When turnover takes the trained reps, the pipeline leaves with them.
You are buying leads three installers already called.
Aggregators resell the same homeowner. By the time you dial, they have heard two pitches and treat you as a price check.
Signed deals cancel before install.
Long install timelines, credit fallout and plain buyer remorse kill deals after the commission is booked. Almost nobody markets to the gap between signature and install day.
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What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A canvassing manager asked to also run digital — Setting at the door and buying media are different skills. One scales with headcount, the other with tracking and creative, and neither one covers the cancel window.
Not our words.
Our business has taken off within a 4 month period, and Tack has been the best investment we have made. We are an electrician service and we were looking to expand to multiple cities. Tack’s expertise of local has been valuable in our mission.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
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What actually moves solar.
A real utility bill on screen with the before and after number is the strongest creative in solar.
Neighborhood install content with the city named makes the decision feel normal instead of early.
Installer walkthroughs of what install day actually looks like cut the cancellations that come from fear.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Payback calculator on the page
Homeowners are buying a number. Give them theirs before a rep ever calls.
Cost per signed deal, not per lead
Set rates and sit rates hide the truth. Measure all the way to contract.
Cancel-window nurture
Automated updates between signing and install save deals nobody is currently working.
Battery as its own funnel
Outage anxiety sells storage to people who were not shopping for solar at all.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
