Tack Media
Strategy & Marketing Architecture
Senior operators, since 2009. Twenty-minute fit call, pricing on the same call, onboarded inside a week.
The short answer
Most marketing plans fail on handoff, not on thinking. A deck names the audience, the channels and the budget, then stops short of who does what on Monday. We build the architecture and the operating rhythm together: positioning, channel roles, budget split, the measurement that proves it, and a quarterly roadmap with owners. Then we.
2009
operating since
300+
brands served
2,500+
campaigns run
15+
industries
20 min
to a real price
We say what we do.
We do what we say.
We do what we say.
No scope that quietly grows. No report that hides the bad week.
What it involves
What this actually involves.
Everything below is scoped, priced and owned by you. Nothing is a black box.
01
Audit first
Read-only access to analytics, Search Console and the CMS. We look before we talk.
02
Written scope
Itemised, with the assumptions listed so you can argue with them.
03
Senior operators
The people on the call are the people doing the work.
04
You own everything
Every account, every asset, from day one. No hostage-taking.
05
Weekly reporting
In dollars and pipeline, not impressions.
06
No lock-in
Sixteen years of clients who stayed is the only proof worth anything.
Where we measure it
Visibility isn't one place any more.
Every answer engine builds its index differently. We track them separately, because they behave separately.
Google AdsMetaLinkedInTikTokGA4Search ConsoleHubSpotShopify
AI made us faster.
It didn't make us new.
It didn't make us new.
Why us, not the next one
We've been doing search
since 2009.
Four algorithm eras. This is the fifth. We know which parts matter and which parts are noise, because we were here for the last four times everyone said search was dead.
We're not yes-people. We're going to do what's good for your brand.
How it starts
No deck. No mystery number.
01
Fit call
Twenty minutes. What you are trying to hit, by when, what is in the way.
02
Access
Read-only. Analytics, Search Console, the CMS. We look before we talk.
03
Findings
Where you appear today across every answer engine. Yours either way.
04
Scope
Written, itemised, assumptions listed so you can argue with them.
05
Start
Within a week of signature. You own every account.
In full
The short answer
Strategy & Marketing Architecture
Marketing architecture is the decision layer above campaigns: who you target, what you promise, which channels carry it, and how the work hands off between people. Tack Media builds that layer first, then runs it. Since 2009, across 300+ brands and 15+ industries, from Sherman Oaks, Los Angeles.
How we build it
e-Commerce
Positioning & Messaging
Channel Architecture
Budget Allocation Modelling
Competitive Analysis
Audience & ICP Definition
Measurement Framework
Quarterly Roadmap
Selected work
Strategy work only counts when it ships. These are engagements where the architecture changed what the team did the following week.
FAQ’s
Most marketing plans fail on handoff, not on thinking. A deck names the audience, the channels and the budget, then stops short of who does what on Monday. We build the architecture and the operating rhythm together: positioning, channel roles, budget split, the measurement that proves it, and a quarterly roadmap with owners. Then we stay and run it, so the plan does not decay the moment the meeting ends.
We start with what you already have. Analytics, ad accounts, CRM, past campaigns, and thirty minutes with the people doing the work. Most gaps are visible in the data before anyone opens a slide.
Yes. Fractional CMO is the same architecture work with ongoing ownership attached. Engagements run six to twelve months and start at $5K per month.
Against pipeline, not impressions. We agree the measurement framework before anything launches, so there is no argument later about whether it worked.
A twenty-minute call. No deck. We look at where the momentum is stuck and tell you whether we are the right people to fix it.
You have a team. We have the specialists you are missing.
Get in Touch
Bringing your brand’s unique story to life, elevating its vision, and amplifying its voice across the digital landscape.
Navigation
Legal
Headquarter
We lock in.
We scope.
We got you.
Twenty minutes, no deck. Tell us what you're trying to hit and we'll tell you straight whether we're the right team for it.
MARKER
Carlos Canfield
Senior Business Intelligence Consultant
Dr. Carlos Canfield is a consultant at Tack Media with deep expertise in finance, B2B strategy, and business intelligence. He earned a Ph.D. in Administration from Tecnológico de Monterrey and a Master’s in Computer Science from Carnegie Mellon University in Pittsburgh, bringing together academic excellence, analytical depth, and a powerful research-driven perspective.His experience spans complex consulting and research initiatives in finance, economics, telecommunications, logistics, and strategic market analysis. His work has included studies on default trends in Mexican startups and the financial system, interconnection cost models for telecom operators, logistics optimization in the foreign trade sector, steel distribution research, and small business acceleration projects. This multidisciplinary background gives him a rare ability to connect data, markets, and strategy with precision. His core specialties include antitrust studies, telecommunications costs, finance, strategy, and economics.For Tack Media, Carlos develops advanced articles, benchmark studies, and intelligence-backed research that elevate the strategies we build for our B2B clients. By translating complex business, financial, and market data into meaningful insight, he helps companies make smarter decisions, sharpen their positioning, and identify opportunities with greater confidence. His contribution adds a powerful layer of sophistication and strategic clarity to our work, helping businesses grow through sharper intelligence and better-informed direction.
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José Albarrán
Turning Dreams into Reality | Social Media Video Editor
Meet José Albarrán, a skilled video editor and producer from Venezuela with in business since 2009 creating compelling audiovisual content for brands across Europe, America, and Oceania. José’s journey into the world of video editing began with his childhood love for Dragon Ball, which fostered his optimistic outlook, relentless drive to improve, and determination to overcome any challenge.
A graduate in Social Communication from UCAB Guayana, specializing in Audiovisual and Corporate Communications, José brings both technical expertise and creative flair to every project. He’s also passionate about AI and regularly incorporates it into his work to optimize processes and elevate the quality of every project.
As a key member of the Tack Media team, José’s proficiency with tools like Adobe Creative Suite, motion graphics, and AI technology makes him an invaluable asset in turning client ideas into engaging, high-quality content.
José’s Expertise Includes:
- Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Audition)
- Transitions & Motion Graphics
- AI Tools for optimization
- Subtitling & Color Grading
- Premium royalty-free stock media
- Home office tool management (Trello, Slack, Asana, Notion, Monday, ClickUp)
- Team collaboration and project management
With his experience, passion, and dedication, José is here to help bring your ideas to life through dynamic and captivating content.
Mariangel Colmenares
Account Manager & Email Marketing Specialist
At Tack Media, Mariangel serves as the strategic architect of the agency’s sales and business development engine. As the head of the sales team, she oversees the entire acquisition funnel, from high-touch LinkedIn outreach and the development of high-conversion cold calling scripts to the final stages of the closing process.
Mariangel combines high-level project management with a mastery of the customer lifecycle, ensuring that every touchpoint in the sales journey is optimized for conversion. Her expertise goes beyond technical execution; she specializes in building multi-channel lead generation strategies that integrate automated email marketing with personalized human outreach. By aligning resource management with measurable ROI, Mariangel drives scalable growth for the brands she manages, ensuring Tack Media remains a dominant force in competitive markets.
Verónica Mejía
Marketing Manager at Tack Media
Verónica Mejia is a Content Strategist and Project Manager with over five years of experience leading digital marketing initiatives, creative production, and brand positioning across international markets.
At Tack Media, she manages campaign execution, coordinates cross-functional creative teams, and develops structured workflows that ensure clarity, efficiency, and high-quality delivery. Her role bridges strategy and execution, translating brand vision into scalable digital systems.
With a background in graphic design and expertise in social media strategy, event production, and AI applied to business, Verónica brings a performance-driven mindset focused on measurable growth, strong storytelling, and operational excellence.
Daniela Almeron
Senior Marketing & Project Manager
With over six years of experience in digital marketing and operations, Daniela leads cross-functional teams to deliver high-impact campaigns aligned with business objectives. She ensures projects move forward with clarity, structure, and accountability, keeping teams focused, aligned, and on track.
Daniela is known for her strong ownership mindset, problem-solving approach, and ability to bring structure to complex initiatives. She plays a key role in driving collaboration across departments, supporting leadership decisions, and maintaining momentum across multiple projects simultaneously.
Committed to continuous growth and innovation, she focuses on optimizing processes, strengthening team performance, and contributing to scalable, long-term strategic development.
Stephanie Canfield
Head of Marketing at Tack Media
With over 13 years of leadership experience in digital marketing, Stephanie has developed an expertise in driving high-impact communication and comprehensive marketing strategies.
Holding a Bachelor’s degree in Communication Science from Tecnológico de Monterrey and a Master of Science in Business Communication and Digital Media from Tilburg University in the Netherlands, her advanced research on eye tracking and AI positions her at the forefront of innovative marketing methodologies.
Since joining Tack Media in 2022, Stephanie has taken charge of the agency’s marketing division, leading a high-performing team of 33 professionals. She is responsible for the strategic oversight of marketing operations, executing large-scale B2B campaigns, analyzing market trends, and spearheading branding initiatives that resonate with diverse target audiences.
As a forward-thinking leader, Stephanie is currently pursuing a Data Science certification to integrate data-driven insights and AI into Tack Media’s marketing strategies, enhancing the agency’s ability to deliver exceptional results for clients across industries.
Kevin Tash
CMO & Board Member
Ranked globally as a top-tier marketing executive, Kevin Tash does more than design strategies—he redefines markets. As a core leader and Board Member at Tack Media, Kevin brings a high-performance growth mindset that has transformed organizations across diverse sectors, from SaaS to high-growth e-commerce.
Based in the Los Angeles metropolitan area, his proven track record includes spearheading global strategies for companies in the $20M to $100M range. He specializes in scaling complex operations and managing multi-million dollar portfolios, leveraging a global perspective to drive sustainable competitive advantages. Kevin’s leadership is defined by his ability to bridge the gap between visionary branding and rigorous operational execution.