Roofing Marketing Plan
The storm rolls through and forty trucks with out-of-state plates follow it.You live here. That should be worth more than it currently is.
Ten questions about your trades, your service area and where jobs come from now. You get back a written plan for your market – what to run, what it costs, what to fix first.
- Google & Meta Partner
- 2,500+ campaigns
- 300+ brands since 2009
- Sherman Oaks, LA
Four things quietly taking money off the table.
Weather decides your year and you do not control weather.
One hail event and you are turning work away, then six quiet months paying crews you cannot afford to lose. Retail demand is the only thing that smooths the line.
Storm chasers outbid you the week after the event.
They spend hard for ninety days, take the clean claims and leave the market. Your local brand only wins if it was already built before the storm hit.
The lead marketplace sold that homeowner to four contractors.
You pay for the introduction, then compete on price with three companies who also paid. Margin gets set by whoever is most desperate that week.
Estimates go out and never get a second touch.
Roofing close rates are decided on follow-up two and three. Most sales guys are on a roof, not in a CRM.
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What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A salesperson running marketing between appointments — Canvassing and media buying are different economics. One scales with labor per door, the other with tracking, creative and local search, and it cannot pause during storm season.
Not our words.
Our business has taken off within a 4 month period, and Tack has been the best investment we have made. We are an electrician service and we were looking to expand to multiple cities. Tack’s expertise of local has been valuable in our mission.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
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What actually moves roofing & exteriors.
Drone footage of a finished roof with the neighborhood named beats any stock creative in a local feed.
Storm response video posted inside twenty four hours catches the search spike while it is happening.
Crew and install timelapse content builds the trust that a door knock has to earn from scratch.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
A retail engine that runs year round
Insurance work is a spike. Retail replacement and repair is what keeps crews paid between spikes.
Financing on the estimate page
Monthly payment framing moves a full replacement out of the someday pile.
Speed to lead under ten minutes
A homeowner with an active leak keeps calling until somebody picks up.
Service area pages that actually rank
One page per town with real jobs and real photos. Generic service pages do nothing in local search.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
