Restaurant Marketing Plan
The delivery app takes thirty points before you have paid for the food.The covers you book direct are the only ones paying rent.
Ten questions about your concept, your covers and where guests find you now. You get back a written plan for your market – what to run, what it costs, what to fix first.
- Google & Meta Partner
- 2,500+ campaigns
- 300+ brands since 2009
- Sherman Oaks, LA
Four things quietly taking money off the table.
The delivery apps own the guest and most of the margin.
Commission runs twenty to thirty percent per order and the platform keeps the customer data. You are paying rent on a relationship you never get to keep.
Your Google listing sells more than your website does.
People decide from photos, hours and recent reviews without ever leaving maps. A stale listing with dark phone pictures quietly costs you covers every night.
The reservation platform charges you for your own regulars.
Cover fees hit guests who would have walked in anyway. Once the platform owns the booking flow, switching means giving up your waitlist and your history.
Weeknights are where the profit disappears.
Rent and scheduled labor do not care that Tuesday was slow. Filling Tuesday is a demand problem, not a menu problem.
Swipe →
What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A manager posting specials between shifts — They know the room and the regulars better than anyone. Paid social, maps optimization and reservation tracking do not fit between a lunch rush and a liquor order.
Not our words.
I worked with the team for around 4-5 months and I am beyond happy with the results. Their staff is very detail oriented, professional and sharp. The team thinks outside of the box and they gave a lot of creative ideas on how to advertise my business so it can stand out.
One of the most excellent advertising agencies we have ever worked with. We have been with Tack for over 10 years and they have propelled our branding, social media, web presence to the top.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
Swipe →
What actually moves restaurants & hospitality.
Food shot in the room in daylight beats a styled studio plate. Guests are buying the table, not the photograph.
A cook or server naming one dish on camera outperforms a menu graphic on every metric that matters.
Short clips of the room filling up at seven sell a weeknight better than a discount ever will.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Own the direct booking path
Every channel points at your own reservation page first. Platform fees should be the exception, not the default.
New photos every quarter
Maps ranks and converts on recent images. Cheapest item on this list and the one nobody does.
A first-party list you control
Emails and numbers collected at the table cost nothing to reach and no app takes a cut of them.
Private events as their own funnel
Buyouts and catering carry margin a walk-in never will, and almost no restaurant markets them deliberately.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
