TACK MEDIA
Marketing 101
Answers to the questions business owners actually type. Written by the team that runs the campaigns, with the sources cited.
Marketing 101How to Structure a Page So an AI Can Quote ItAI answers are assembled from fragments. This is the block pattern that survives being lifted out of context, what belongs inside it, and the snippet settings that s…Marketing 101Will AI Search Kill My Organic Traffic?AI summaries compress informational clicks and leave commercial intent largely intact. This covers the Pew click data, the conversion offset, and what to change in r…Marketing 101Why Entity Consistency Beats Keyword Density NowKeyword density has no measured effect in generative engines. Entity consistency does. This covers what to standardise across profiles, why mentions now outrank link…Marketing 101Schema Markup That AI Engines Actually ReadGoogle states no special structured data is required for AI features. This is which schema types still earn rich results and entity resolution, and which ones you sh…Marketing 101How AI Assistants Pick a Local Business to RecommendAI assistants shortlist local businesses by cross-checking facts across sources. Consistency, review recency across several platforms, and plain-text service pages d…Marketing 101Generative Engine Optimization: What Actually WorksGEO is retrieval hygiene plus quotable writing plus brand mentions. Here is what the research and the crawler documentation actually say, and which tactics have meas…Marketing 101What is share of citation and why should I track it?A definition of share of citation, why rankings and sessions no longer capture AI visibility, how to build the measurement properly, and what a low number diagnoses.Marketing 101How do I measure AI search traffic in GA4?How GA4's AI Assistant channel works, why AI Overview traffic is not in it, and a five-step setup covering referral cross-checks, Direct leakage and Search Console.Marketing 101What is llms.txt and do I need one?What llms.txt claims to do, what a 137,000-domain study found about whether anything reads it, what Google has said, and the four things worth doing with that hour i…Marketing 101Why is my business missing from AI search results?A four-cause diagnostic for AI search invisibility, ordered by how often each is the real problem and how long each takes to fix, plus the extra cause for local busi…Marketing 101How do I get cited in Google AI Overviews?Why ranking gates AI Overview citation, what Google says is and is not required, and the page structure that gets extracted, with lift figures from published GEO res…Marketing 101How do I get my business mentioned by ChatGPT?Where ChatGPT actually sources its answers, the four tactics with evidence behind them, and the popular ones that do nothing, including schema markup and llms.txt.
