Law Firm Marketing Plan
The most expensive clicks in marketing.Which is exactly why the setup has to be right.
Ten questions about your practice area and your market. You get back a written intake-to-signed-case plan with real cost-per-case ranges, not a pitch deck.
- Google Partner
- 2,500+ campaigns
- 300+ brands since 2009
- Sherman Oaks, LA
Four things quietly taking money off the table.
Clicks cost more here than anywhere else.
A wrong keyword in personal injury can burn a month of budget before anyone notices. Precision is not optional.
Shared leads are sold four times.
By the time you call, they have spoken to three firms. You are competing on speed, not on merit.
Intake loses cases the marketing won.
Most firms measure cost per lead. The number that matters is cost per signed case, and it lives in intake.
Bar rules constrain the claims you can make.
Which means the differentiation has to come from the offer and the response time, not the adjectives.
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What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A paralegal running Google Ads on the side — This is the most competitive auction in local search. It rewards full attention and punishes part-time.
Not our words.
We were a startup with great clients, but we needed to increase our brand awareness. They rebuilt our website on WordPress from the ground up, increased our SEO, and designed a new logo. They also assisted us with PPC ads and managed our AdWords account.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
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What actually moves legal.
Answer the questions people are too embarrassed to ask a lawyer. That is the content that converts.
Case-result posts build authority; explainer video builds trust. You need both, in that order.
LinkedIn matters for referral work. Short vertical video matters for consumer work. They are different jobs.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Cost per signed case, tracked
Not per lead. Per case. Everything else is vanity.
Answer inside five minutes, always
Speed to lead is the single largest variable in consumer legal.
One page per practice area
A firm-wide page ranks for nothing. A practice-area page ranks for the case you want.
Qualify before the consult
Screening questions on the form protect the calendar from cases you would decline anyway.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
