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Industries

TACK MEDIA

Industries

Answers to the questions business owners actually type. Written by the team that runs the campaigns, with the sources cited.

IndustriesPaid Social for Home Services: What Works, What WastesPaid social suits planned, high-ticket home services and fails for emergencies. This covers the channel split, benchmarks, retargeting weight, seasonality, and the f…Sep 15, 2026IndustriesPaid Social for Legal: What Works and What Wastes MoneyPaid social buys legal leads at a seventh of search prices and a fraction of the intent. This covers the channel comparison, policy limits, in-funnel qualification,…Sep 15, 2026IndustriesPaid Social for Real Estate: What Works, What WastesFacebook produces the cheapest real estate leads in advertising and the least qualified. This covers the channel comparison, Special Ad Category limits, creative tha…Sep 14, 2026IndustriesPaid Social for Healthcare: What Works, What WastesPaid social suits elective, cash-pay healthcare and fails for insurance-driven care. This covers the benchmarks by specialty, the compliance rules that shape the bui…Sep 14, 2026IndustriesGoogle Ads for B2B SaaS: What Works and What WastesPaid search in B2B SaaS is a narrow bottom-funnel instrument. This covers the acquisition arithmetic, the keyword families worth funding, pipeline-based optimisation…Sep 13, 2026IndustriesGoogle Ads for E-Commerce: What Works, What WastesE-commerce paid search is a feed business with thin margins. This covers retail benchmarks, free listing eligibility, brand separation from Performance Max, margin-b…Sep 13, 2026IndustriesGoogle Ads for Home Services: What Works, What WastesHome services paid search is a premium auction. This covers the benchmarks, why Local Services Ads take the first dollar, urgency-split account structure, scheduling…Sep 12, 2026IndustriesGoogle Ads for Legal: What Works and What Wastes MoneyLegal has the most expensive clicks in paid search. This covers the benchmark economics, case-type account structure, the negative keyword list, Local Services Ads,…Sep 12, 2026IndustriesGoogle Ads for Real Estate: What Works and What Wastes MoneyReal estate paid search rewards seller intent and punishes buyer browsing. This covers the benchmarks, the housing targeting restrictions, the account shape that wor…Sep 11, 2026IndustriesGoogle Ads for Healthcare: What Works, What Wastes MoneyHealthcare paid search converts well above average. This covers the benchmarks by specialty, the Google policy limits on health targeting, compliant measurement, and…Sep 11, 2026IndustriesSEO for B2B SaaS: What Works, What Wastes MoneyB2B SaaS SEO now earns at the bottom of the funnel. This covers acquisition cost benchmarks, the page types that move pipeline, why definitional content stopped comp…Sep 10, 2026IndustriesSEO for E-Commerce: What Works, What Wastes MoneyE-commerce SEO is mostly data and architecture. This covers free product listings, merchant listing markup, faceted navigation policy, and the content spend that pro…Sep 10, 2026
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September 15, 2026

Paid Social for Home Services: What Works, What Wastes

Paid social suits planned, high-ticket home services and…

by Devteams

September 15, 2026

Paid Social for Legal: What Works and What Wastes Money

Paid social buys legal leads at a seventh of search prices…

by Devteams

September 14, 2026

Paid Social for Real Estate: What Works, What Wastes

Facebook produces the cheapest real estate leads in…

by Devteams

September 14, 2026

Paid Social for Healthcare: What Works, What Wastes

Paid social suits elective, cash-pay healthcare and fails…

by Devteams

September 13, 2026

Google Ads for B2B SaaS: What Works and What Wastes

Paid search in B2B SaaS is a narrow bottom-funnel…

by Devteams

September 13, 2026

Google Ads for E-Commerce: What Works, What Wastes

E-commerce paid search is a feed business with thin…

by Devteams

September 12, 2026

Google Ads for Home Services: What Works, What Wastes

Home services paid search is a premium auction. This covers…

by Devteams

September 12, 2026

Google Ads for Legal: What Works and What Wastes Money

Legal has the most expensive clicks in paid search. This…

by Devteams

September 11, 2026

Google Ads for Real Estate: What Works and What Wastes Money

Real estate paid search rewards seller intent and punishes…

by Devteams

September 11, 2026

Google Ads for Healthcare: What Works, What Wastes Money

Healthcare paid search converts well above average. This…

by Devteams

September 10, 2026

SEO for B2B SaaS: What Works, What Wastes Money

B2B SaaS SEO now earns at the bottom of the funnel. This…

by Devteams

September 10, 2026

SEO for E-Commerce: What Works, What Wastes Money

E-commerce SEO is mostly data and architecture. This covers…

by Devteams

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Carlos  Canfield

Senior Business Intelligence Consultant

Dr. Carlos Canfield is a consultant at Tack Media with deep expertise in finance, B2B strategy, and business intelligence. He earned a Ph.D. in Administration from Tecnológico de Monterrey and a Master’s in Computer Science from Carnegie Mellon University in Pittsburgh, bringing together academic excellence, analytical depth, and a powerful research-driven perspective.His experience spans complex consulting and research initiatives in finance, economics, telecommunications, logistics, and strategic market analysis. His work has included studies on default trends in Mexican startups and the financial system, interconnection cost models for telecom operators, logistics optimization in the foreign trade sector, steel distribution research, and small business acceleration projects. This multidisciplinary background gives him a rare ability to connect data, markets, and strategy with precision. His core specialties include antitrust studies, telecommunications costs, finance, strategy, and economics.For Tack Media, Carlos develops advanced articles, benchmark studies, and intelligence-backed research that elevate the strategies we build for our B2B clients. By translating complex business, financial, and market data into meaningful insight, he helps companies make smarter decisions, sharpen their positioning, and identify opportunities with greater confidence. His contribution adds a powerful layer of sophistication and strategic clarity to our work, helping businesses grow through sharper intelligence and better-informed direction.

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José Albarrán

Turning Dreams into Reality | Social Media Video Editor

Meet José Albarrán, a skilled video editor and producer from Venezuela with in business since 2009 creating compelling audiovisual content for brands across Europe, America, and Oceania. José’s journey into the world of video editing began with his childhood love for Dragon Ball, which fostered his optimistic outlook, relentless drive to improve, and determination to overcome any challenge.

A graduate in Social Communication from UCAB Guayana, specializing in Audiovisual and Corporate Communications, José brings both technical expertise and creative flair to every project. He’s also passionate about AI and regularly incorporates it into his work to optimize processes and elevate the quality of every project.

As a key member of the Tack Media team, José’s proficiency with tools like Adobe Creative Suite, motion graphics, and AI technology makes him an invaluable asset in turning client ideas into engaging, high-quality content.

José’s Expertise Includes:

  • Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Audition)

  • Transitions & Motion Graphics

  • AI Tools for optimization

  • Subtitling & Color Grading

  • Premium royalty-free stock media

  • Home office tool management (Trello, Slack, Asana, Notion, Monday, ClickUp)

  • Team collaboration and project management

With his experience, passion, and dedication, José is here to help bring your ideas to life through dynamic and captivating content.

Mariangel Colmenares

Account Manager & Email Marketing Specialist

At Tack Media, Mariangel serves as the strategic architect of the agency’s sales and business development engine. As the head of the sales team, she oversees the entire acquisition funnel, from high-touch LinkedIn outreach and the development of high-conversion cold calling scripts to the final stages of the closing process.

Mariangel combines high-level project management with a mastery of the customer lifecycle, ensuring that every touchpoint in the sales journey is optimized for conversion. Her expertise goes beyond technical execution; she specializes in building multi-channel lead generation strategies that integrate automated email marketing with personalized human outreach. By aligning resource management with measurable ROI, Mariangel drives scalable growth for the brands she manages, ensuring Tack Media remains a dominant force in competitive markets.

Verónica Mejía

Marketing Manager at Tack Media

Verónica Mejia is a Content Strategist and Project Manager with over five years of experience leading digital marketing initiatives, creative production, and brand positioning across international markets.

At Tack Media, she manages campaign execution, coordinates cross-functional creative teams, and develops structured workflows that ensure clarity, efficiency, and high-quality delivery. Her role bridges strategy and execution, translating brand vision into scalable digital systems.

With a background in graphic design and expertise in social media strategy, event production, and AI applied to business, Verónica brings a performance-driven mindset focused on measurable growth, strong storytelling, and operational excellence.

Daniela Almeron

Senior Marketing & Project Manager

With over six years of experience in digital marketing and operations, Daniela leads cross-functional teams to deliver high-impact campaigns aligned with business objectives. She ensures projects move forward with clarity, structure, and accountability, keeping teams focused, aligned, and on track.

Daniela is known for her strong ownership mindset, problem-solving approach, and ability to bring structure to complex initiatives. She plays a key role in driving collaboration across departments, supporting leadership decisions, and maintaining momentum across multiple projects simultaneously.

Committed to continuous growth and innovation, she focuses on optimizing processes, strengthening team performance, and contributing to scalable, long-term strategic development.

Stephanie Canfield

Head of Marketing at Tack Media

With over 13 years of leadership experience in digital marketing, Stephanie has developed an expertise in driving high-impact communication and comprehensive marketing strategies. 

Holding a Bachelor’s degree in Communication Science from Tecnológico de Monterrey and a Master of Science in Business Communication and Digital Media from Tilburg University in the Netherlands, her advanced research on eye tracking and AI positions her at the forefront of innovative marketing methodologies.

Since joining Tack Media in 2022, Stephanie has taken charge of the agency’s marketing division, leading a high-performing team of 33 professionals. She is responsible for the strategic oversight of marketing operations, executing large-scale B2B campaigns, analyzing market trends, and spearheading branding initiatives that resonate with diverse target audiences.

As a forward-thinking leader, Stephanie is currently pursuing a Data Science certification to integrate data-driven insights and AI into Tack Media’s marketing strategies, enhancing the agency’s ability to deliver exceptional results for clients across industries.

Kevin Tash

CMO & Board Member

Ranked globally as a top-tier marketing executive, Kevin Tash does more than design strategies—he redefines markets. As a core leader and Board Member at Tack Media, Kevin brings a high-performance growth mindset that has transformed organizations across diverse sectors, from SaaS to high-growth e-commerce.

Based in the Los Angeles metropolitan area, his proven track record includes spearheading global strategies for companies in the $20M to $100M range. He specializes in scaling complex operations and managing multi-million dollar portfolios, leveraging a global perspective to drive sustainable competitive advantages. Kevin’s leadership is defined by his ability to bridge the gap between visionary branding and rigorous operational execution.