Healthcare Marketing Plan
Patients pick a practice before they ever call.Usually from three search results and a review count.
Ten questions about how patients find you now. You get a written acquisition plan for your specialty and your city — compliant, specific, costed.
- HIPAA-aware paid media
- Google & Meta Partner
- 300+ brands since 2009
- Sherman Oaks, LA
Four things quietly taking money off the table.
Compliance kills half the tactics you read about.
Retargeting a patient who viewed a treatment page is a problem, not a growth hack. Most agencies find this out on your account.
Insurance directories own your name.
Patients search you, find a directory listing, book through it, and the directory owns the relationship and the data.
One service line pays for the practice.
And it is usually the one getting the least marketing attention, because the whole budget is spread evenly.
No-shows quietly delete your ad spend.
A booked appointment that does not arrive cost you the same as one that did.
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What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
An office manager with a Canva login — Healthcare acquisition is regulated media buying plus intake operations. It is not a social calendar.
Not our words.
I have been through three agencies in the past five years and Tack Media has proven themselves to be a top leader in all things Digital. I have a multi location medical office and they have really helped elevate me through the ranks in the eyes of Google.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
One of the most excellent advertising agencies we have ever worked with. We have been with Tack for over 10 years and they have propelled our branding, social media, web presence to the top.
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What actually moves healthcare.
Faces, not stock. Patients choose a person, not a clinic.
Short vertical video answering the question they typed at 11pm is the highest-intent content in this category.
Reviews are the whole ballgame. Recency and volume, requested at the right moment in the visit.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Online booking, not a callback form
Every step between intent and a held slot loses people.
Intake that answers inside business hours
A missed call in healthcare is a patient at another practice by tomorrow.
Service-line landing pages
One page per procedure, priced or scoped, with the objection handled on the page.
Reminder sequences that cut no-shows
Text, not email. Two touches, not seven.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
