Gym Marketing Plan
January signs half your year and March cancels most of it.The money lives in month four, and nobody markets to month four.
Ten questions about your format, your membership model and your churn. You get back a written plan for your market – what to run, what it costs, what to fix first.
- Google & Meta Partner
- 2,500+ campaigns
- 300+ brands since 2009
- Sherman Oaks, LA
Four things quietly taking money off the table.
The January cohort inflates the numbers and is gone by April.
You buy the biggest month of the year on a promotion, then watch the same members churn at month three. The acquisition cost was real. The revenue was not.
Discount intro offers buy the wrong member.
A one dollar first month attracts people who leave the moment it becomes full price. Full-price trials convert at lower volume and much better retention.
Third-party apps rent you your own members.
Aggregator apps fill off-peak slots at a fraction of the rate, then quietly become how your regulars book. You pay a margin on people who already found you.
Nobody markets to month four.
Retention gets treated as an app notification. Members past ninety days are the entire business and they get the least attention of anyone.
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What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A studio manager who posts the schedule to Instagram — Running the floor and running acquisition are separate jobs. Paid social, local search and retention automation need somebody who is not teaching the 6am class.
Not our words.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
They were excellent in service, attention and quality to my interior design business. My presence and leads scaled in less than 3 months.
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What actually moves gyms & fitness studios.
Members on camera, not only trainers. Prospects need to see somebody who looks like them in the room.
Class clips shot from the back of the room outperform polished brand video on trial signups.
Posting the real schedule and what a first visit feels like removes the fear that stops the walk-in.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Trial to member as the headline metric
Lead volume is vanity when the intro offer converts at fifteen percent.
Book the first class, not a call
Getting a body into the room is the conversion event. A phone consult is just a delay.
Offers built for off-peak
Fill the 2pm class with pricing designed for it instead of discounting every membership.
A ninety day onboarding sequence
First-month attendance predicts twelve month retention. Automate the nudges that produce it.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
