Tack Media
Get Leads — Paid Media & CRO
We’ve been in the trenches since 2009. Not a skeleton crew.
The short answer
We’ve been in the trenches since 2009. Not a skeleton crew. Not an overnight agency. Real people, real work, real accountability. We don’t disappear when things get hard, and we’re not yes-people — if something’s bad for your brand, we’ll say so.
2009
operating since
300+
brands served
2,500+
campaigns run
15+
industries
20 min
to a real price
We say what we do.
We do what we say.
We do what we say.
No scope that quietly grows. No report that hides the bad week.
What it involves
What this actually involves.
Everything below is scoped, priced and owned by you. Nothing is a black box.
01
Audit first
Read-only access to analytics, Search Console and the CMS. We look before we talk.
02
Written scope
Itemised, with the assumptions listed so you can argue with them.
03
Senior operators
The people on the call are the people doing the work.
04
You own everything
Every account, every asset, from day one. No hostage-taking.
05
Weekly reporting
In dollars and pipeline, not impressions.
06
No lock-in
Sixteen years of clients who stayed is the only proof worth anything.
In plain language
What this actually means.
Paid media is the only channel where you can buy demand today and know tomorrow what it cost. The job is not traffic — it is cost per qualified lead, and then cost per closed deal. Everything else is a vanity number.
What it is built with
The actual stack.
Named, not implied.
Search & shopping
Google Ads, Microsoft Ads, Performance Max, Shopping feeds via Merchant Center
Social
Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Reddit Ads
Programmatic
DV360, StackAdapt, connected TV, retargeting pools
Measurement
GA4, server-side GTM, enhanced conversions, offline conversion import from the CRM
Landing & test
Unbounce, Instapage, native builds, VWO and GA4 experiments
Call tracking
CallRail, Twilio, dynamic number insertion
What it connects to
Tools and apps we integrate with.
If it has an API we have probably already wired it. If it does not, we will tell you before you buy it.
Google AdsMeta AdsLinkedIn AdsTikTok AdsMicrosoft AdsGA4Google Tag ManagerMerchant CenterHubSpotSalesforceShopifyStripeCallRailCalendly
The kinds of integrations we build
Concrete, not conceptual.
01
CRM → Google Ads
Closed-won deals are pushed back as offline conversions so the bidding algorithm optimises to revenue, not form fills.
Offline conversion import02
Call → conversion
Phone calls over sixty seconds from paid clicks are counted, recorded and attributed to keyword.
CallRail + GA403
Feed → Shopping
Product data cleaned, enriched and pushed to Merchant Center on a schedule, with disapproval alerts.
Feed engine04
Spend → daily report
One table across Google, Meta and LinkedIn, in dollars and leads, in Slack every morning.
API rollupQuestions people actually ask
Straight answers.
Including the price ones.
What is the minimum budget worth running?
Below roughly $2,000 a month in a competitive category you are buying data, not results. We will tell you if your budget is too small before you spend it.
Do you mark up media?
No. You pay the platforms directly on your own card, and we invoice management separately. You can see every dollar.
Who owns the accounts?
You do. Always. We work inside your Google and Meta accounts, never a reseller shell.
How fast can it start producing?
Search can produce leads in week one. Social and programmatic need two to four weeks to exit learning. CRO compounds after that.
Where we measure it
Visibility isn't one place any more.
Every answer engine builds its index differently. We track them separately, because they behave separately.
Google AdsMetaLinkedInTikTokGA4Search ConsoleHubSpotShopify
AI made us faster.
It didn't make us new.
It didn't make us new.
Why us, not the next one
We've been doing search
since 2009.
Four algorithm eras. This is the fifth. We know which parts matter and which parts are noise, because we were here for the last four times everyone said search was dead.
We're not yes-people. We're going to do what's good for your brand.
How it starts
No deck. No mystery number.
01
Fit call
Twenty minutes. What you are trying to hit, by when, what is in the way.
02
Access
Read-only. Analytics, Search Console, the CMS. We look before we talk.
03
Findings
Where you appear today across every answer engine. Yours either way.
04
Scope
Written, itemised, assumptions listed so you can argue with them.
05
Start
Within a week of signature. You own every account.
In full
The short answer
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Get Leads
Traffic is easy to buy and easy to waste. We run paid search, paid social and programmatic against the numbers your board actually reads — cost per qualified lead and pipeline, not reach.
Pick where the money is leaking
What We Do
Paid Search
Paid Social
Programmatic & Display
Conversion Rate Optimisation
Analytics & Attribution
Landing Pages & Funnels
Retargeting & Lifecycle
Latest Thinking
Straight answers on search, AI and paid media — what’s actually working this quarter, and what we’ve stopped doing.
FAQ’s
We’ve been in the trenches since 2009. Not a skeleton crew. Not an overnight agency. Real people, real work, real accountability. We don’t disappear when things get hard, and we’re not yes-people — if something’s bad for your brand, we’ll say so.
We agree them before we start: pipeline, cost per qualified lead, and the two or three metrics leadership reads. You see the same dashboard we do — not a monthly PDF.
Usually yes, and usually because the account is optimising to the wrong event. Cheap leads that never close still count as conversions to the platform. We fix the signal first, then the spend.
No minimum from us, but below roughly $5K a month in media you’re better off fixing conversion before buying more traffic. We’ll tell you that rather than take the retainer.
Twenty minutes, no deck. Tell us what’s stuck. If we’re not the right fit, we’ll say so on the call.
You’ve read enough. Let’s get to work.
Book 20 minutes
300+ brands since 2009 · 15+ industries · 2,500+ campaigns · Sherman Oaks, Los Angeles
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We lock in.
We scope.
We got you.
Twenty minutes, no deck. Tell us what you're trying to hit and we'll tell you straight whether we're the right team for it.
MARKER
Carlos Canfield
Senior Business Intelligence Consultant
Dr. Carlos Canfield is a consultant at Tack Media with deep expertise in finance, B2B strategy, and business intelligence. He earned a Ph.D. in Administration from Tecnológico de Monterrey and a Master’s in Computer Science from Carnegie Mellon University in Pittsburgh, bringing together academic excellence, analytical depth, and a powerful research-driven perspective.His experience spans complex consulting and research initiatives in finance, economics, telecommunications, logistics, and strategic market analysis. His work has included studies on default trends in Mexican startups and the financial system, interconnection cost models for telecom operators, logistics optimization in the foreign trade sector, steel distribution research, and small business acceleration projects. This multidisciplinary background gives him a rare ability to connect data, markets, and strategy with precision. His core specialties include antitrust studies, telecommunications costs, finance, strategy, and economics.For Tack Media, Carlos develops advanced articles, benchmark studies, and intelligence-backed research that elevate the strategies we build for our B2B clients. By translating complex business, financial, and market data into meaningful insight, he helps companies make smarter decisions, sharpen their positioning, and identify opportunities with greater confidence. His contribution adds a powerful layer of sophistication and strategic clarity to our work, helping businesses grow through sharper intelligence and better-informed direction.
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José Albarrán
Turning Dreams into Reality | Social Media Video Editor
Meet José Albarrán, a skilled video editor and producer from Venezuela with in business since 2009 creating compelling audiovisual content for brands across Europe, America, and Oceania. José’s journey into the world of video editing began with his childhood love for Dragon Ball, which fostered his optimistic outlook, relentless drive to improve, and determination to overcome any challenge.
A graduate in Social Communication from UCAB Guayana, specializing in Audiovisual and Corporate Communications, José brings both technical expertise and creative flair to every project. He’s also passionate about AI and regularly incorporates it into his work to optimize processes and elevate the quality of every project.
As a key member of the Tack Media team, José’s proficiency with tools like Adobe Creative Suite, motion graphics, and AI technology makes him an invaluable asset in turning client ideas into engaging, high-quality content.
José’s Expertise Includes:
- Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Audition)
- Transitions & Motion Graphics
- AI Tools for optimization
- Subtitling & Color Grading
- Premium royalty-free stock media
- Home office tool management (Trello, Slack, Asana, Notion, Monday, ClickUp)
- Team collaboration and project management
With his experience, passion, and dedication, José is here to help bring your ideas to life through dynamic and captivating content.
Mariangel Colmenares
Account Manager & Email Marketing Specialist
At Tack Media, Mariangel serves as the strategic architect of the agency’s sales and business development engine. As the head of the sales team, she oversees the entire acquisition funnel, from high-touch LinkedIn outreach and the development of high-conversion cold calling scripts to the final stages of the closing process.
Mariangel combines high-level project management with a mastery of the customer lifecycle, ensuring that every touchpoint in the sales journey is optimized for conversion. Her expertise goes beyond technical execution; she specializes in building multi-channel lead generation strategies that integrate automated email marketing with personalized human outreach. By aligning resource management with measurable ROI, Mariangel drives scalable growth for the brands she manages, ensuring Tack Media remains a dominant force in competitive markets.
Verónica Mejía
Marketing Manager at Tack Media
Verónica Mejia is a Content Strategist and Project Manager with over five years of experience leading digital marketing initiatives, creative production, and brand positioning across international markets.
At Tack Media, she manages campaign execution, coordinates cross-functional creative teams, and develops structured workflows that ensure clarity, efficiency, and high-quality delivery. Her role bridges strategy and execution, translating brand vision into scalable digital systems.
With a background in graphic design and expertise in social media strategy, event production, and AI applied to business, Verónica brings a performance-driven mindset focused on measurable growth, strong storytelling, and operational excellence.
Daniela Almeron
Senior Marketing & Project Manager
With over six years of experience in digital marketing and operations, Daniela leads cross-functional teams to deliver high-impact campaigns aligned with business objectives. She ensures projects move forward with clarity, structure, and accountability, keeping teams focused, aligned, and on track.
Daniela is known for her strong ownership mindset, problem-solving approach, and ability to bring structure to complex initiatives. She plays a key role in driving collaboration across departments, supporting leadership decisions, and maintaining momentum across multiple projects simultaneously.
Committed to continuous growth and innovation, she focuses on optimizing processes, strengthening team performance, and contributing to scalable, long-term strategic development.
Stephanie Canfield
Head of Marketing at Tack Media
With over 13 years of leadership experience in digital marketing, Stephanie has developed an expertise in driving high-impact communication and comprehensive marketing strategies.
Holding a Bachelor’s degree in Communication Science from Tecnológico de Monterrey and a Master of Science in Business Communication and Digital Media from Tilburg University in the Netherlands, her advanced research on eye tracking and AI positions her at the forefront of innovative marketing methodologies.
Since joining Tack Media in 2022, Stephanie has taken charge of the agency’s marketing division, leading a high-performing team of 33 professionals. She is responsible for the strategic oversight of marketing operations, executing large-scale B2B campaigns, analyzing market trends, and spearheading branding initiatives that resonate with diverse target audiences.
As a forward-thinking leader, Stephanie is currently pursuing a Data Science certification to integrate data-driven insights and AI into Tack Media’s marketing strategies, enhancing the agency’s ability to deliver exceptional results for clients across industries.
Kevin Tash
CMO & Board Member
Ranked globally as a top-tier marketing executive, Kevin Tash does more than design strategies—he redefines markets. As a core leader and Board Member at Tack Media, Kevin brings a high-performance growth mindset that has transformed organizations across diverse sectors, from SaaS to high-growth e-commerce.
Based in the Los Angeles metropolitan area, his proven track record includes spearheading global strategies for companies in the $20M to $100M range. He specializes in scaling complex operations and managing multi-million dollar portfolios, leveraging a global perspective to drive sustainable competitive advantages. Kevin’s leadership is defined by his ability to bridge the gap between visionary branding and rigorous operational execution.