Franchise Marketing Plan
The national brand fund buys awareness nobody in your territory sees.Local demand gets won one zip code at a time, or not at all.
Ten questions about your units, your co-op and where leads come from now. You get back a written plan for your market – what to run, what it costs, what to fix first.
- Google & Meta Partner
- 2,500+ campaigns
- 300+ brands since 2009
- Sherman Oaks, LA
Four things quietly taking money off the table.
Two of your own locations are bidding against each other.
Territory lines do not exist inside an ad auction, so you pay a premium to compete with yourself. Nobody catches it because every unit reports its own numbers separately.
The brand fund does not fill your store.
National spend builds awareness across markets you do not operate in. Local demand needs local budget, local pages and local proof.
Franchisees will not run creative they had no say in.
Send down a locked brand kit and half the system ignores it. Adoption comes from assets that are easy to make local and obviously work.
Every unit measures things differently, so nothing compares.
Without one tracking standard you cannot tell a weak market from a weak operator. That call gets made on gut feel and it is expensive both ways.
Swipe →
What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A regional marketing manager covering thirty locations — Their week goes to approvals and escalations. Thirty ad accounts, thirty maps listings and thirty landing pages is a media operation, not a coordination role.
Not our words.
Incredibly reliable team, solid execution, and my car rental franchise has now inherited a solid marketing team without the overhead.
One of the most excellent advertising agencies we have ever worked with. We have been with Tack for over 10 years and they have propelled our branding, social media, web presence to the top.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
Swipe →
What actually moves franchise & multi-location.
Creative with the neighborhood named in it beats the national asset in every local feed.
Franchisee and staff faces travel further than corporate brand video. People choose the store where somebody looks familiar.
A grand opening is the biggest attention window a unit ever gets and most systems spend it on a banner.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
One account structure, many territories
Geo-fenced campaigns per unit end the internal bidding and make cost per lead comparable across the system.
A real page per location
Address, hours, staff, reviews and local photos. A store locator entry does not rank for anything.
Creative franchisees will actually use
Templates with a local slot get adopted. Locked files get forwarded and forgotten.
One reporting standard system-wide
Same events, same definitions, every location. Then you can see who needs help and who deserves more budget.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
