Ecommerce Growth Plan
Traffic is not the problem.Blended CAC against contribution margin is.
Ten questions about your store, your margins and your channel mix. You get a written plan with the numbers your current agency will not put in writing.
- Shopify Partner
- Meta & TikTok Partner
- 2,500+ campaigns
- 300+ brands since 2009
Four things quietly taking money off the table.
ROAS looks fine and the bank account does not.
Platform-reported ROAS is not blended CAC against contribution margin. The second number is the business.
Creative fatigue eats the account every three weeks.
Scaling is a creative-volume problem long before it is a bidding problem. Most brands cannot produce fast enough.
You are buying first orders at the price of a customer.
If repeat rate is flat, paid acquisition is a treadmill with a fixed ceiling.
The site converts at 1.4% and everyone is optimising ads.
A tenth of a point of conversion rate is worth more than most bid adjustments and costs less to get.
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What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
One growth marketer and a freelancer — Paid, creative, lifecycle and CRO are four disciplines. One person doing all four does one of them well.
Not our words.
Incredibly lucky to have such a team to grow and scale my niched Amazon brand. Three months SEO, product descriptions, new photos conducted in their content studio. Excellent service, and the team is always on it.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
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What actually moves ecommerce.
Creative volume is the growth lever. Ten concepts a month, not one hero film a quarter.
UGC and founder video outperform studio production on cost per acquisition almost every time.
Organic short-form is the free testing ground for paid creative. Winners graduate into spend.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Blended CAC against contribution margin
Reported in one number, every week, no platform marking its own homework.
PDP and cart testing
The two pages where money is actually lost. Test them before touching the ad account.
Email and SMS as a revenue line
Flows first, campaigns second. Most stores have this backwards.
Site speed as a conversion lever
Mobile load time is a revenue metric, not an engineering metric.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
