Dental Marketing Plan
Insurance checks cover the overhead. They do not grow the practice.The cases that do are the ones nobody is bidding on properly.
Ten questions about your chairs, your case mix and your new patient count. You get back a written plan for your market – what to run, what it costs, what to fix first.
- Google & Meta Partner
- 2,500+ campaigns
- 15+ industries
- Sherman Oaks, LA
Four things quietly taking money off the table.
New patient cost got worse every year and nobody flagged it.
Every practice in the zip bids the same eight keywords and group budgets set the floor. Without cost per booked new patient, you are buying clicks and hoping.
The schedule is full and production is flat.
A hygiene-heavy book with PPO write-offs keeps chairs busy at thin margin. Growth comes from case mix, not from more bodies in the building.
Meta flags the smile.
Dental creative hits the same health and personal attributes rules as aesthetics. Implying the viewer is unhappy with their teeth is exactly what triggers rejection.
Calls go to voicemail all afternoon.
The front desk is chairside or on hold with insurance. Missed calls are the biggest leak in most practices and they never show up in the ad report.
Swipe →
What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A front office lead handed the marketing logins — They know the patients and the software cold. Media buying, conversion tracking and local search are separate crafts with their own failure modes.
Not our words.
I have been through three agencies in the past five years and Tack Media has proven themselves to be a top leader in all things Digital. I have a multi location medical office and they have really helped elevate me through the ranks in the eyes of Google.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
Swipe →
What actually moves dental & orthodontics.
A doctor explaining one procedure in ninety seconds outperforms office tour content on consult requests.
Before-and-after posts work organically where the same images fail as paid creative. Use each channel for what it allows.
Team and culture content drives hiring, which is the real constraint for most growing practices.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Cost per booked new patient
Connect the ad platform to the practice management software. A lead is not a patient.
Online booking against real availability
A request form is not booking. Live open slots convert at a multiple of a callback promise.
Call tracking with missed-call text back
Every missed call gets a text inside a minute. Cheapest recovered revenue in the practice.
Procedure pages with financing on them
Implants and ortho are financed decisions. Price ranges and monthly payments belong on the page, not on the phone.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
