Dealership Marketing Plan
Third-party lead sites sell your customer to four dealers.Then bill you for the introduction.
Ten questions about your store, your inventory mix and where ups come from today. You get a written plan that uses co-op dollars properly and stops paying twice for the same shopper.
- Google & Meta Partner
- 2,500+ campaigns
- 15+ industries
- Sherman Oaks, LA
Four things quietly taking money off the table.
You pay for the same shopper three times.
Once on the third-party lead site, once on your own retargeting, once on the marketplace listing. One customer, three invoices.
Co-op money goes unclaimed every quarter.
The rules are annoying and the paperwork is real, so the budget quietly expires. That is manufacturer money you already earned.
Aged inventory gets the same spend as fresh.
Units sitting past sixty days need different creative, different placement and different urgency. Flat spend ignores the floorplan cost.
Fixed ops is the profit centre and gets no marketing.
Service and parts carry the store. Most dealer marketing budgets treat them as an afterthought.
Swipe →
What a marketing team costs, and what you get instead.
A single mid-level marketing hire runs six figures all-in before you have bought a click. You still need a media buyer, a designer, someone who can write, and someone who has run this category before. The alternative is not cheaper by accident. It is cheaper because the bench already exists.
- One salary, one skill set
- Ramp time before anything ships
- Learns your category on your budget
- Holiday, sick leave, turnover
- You manage them
- Media buyer, designer, writer, strategist
- Live inside two weeks
- 300+ brands since 2009, 15+ industries
- Google, Meta, Shopify and TikTok partner
- We manage it. You read the number.
A BDC manager and whatever the OEM portal provides — The OEM tools are built for compliance, not for your market. Somebody has to run the auction locally.
Not our words.
Incredibly reliable team, solid execution, and my car rental franchise has now inherited a solid marketing team without the overhead.
The best marketing agency around. They paid so much attention to our requirements, and the results we are getting are amazing. 5x ROAS.
They really felt like an extension of my marketing team instead of an outside agency. I was happy to see great results in a short period of time and complete transparency with weekly reports, clear goals, and realistic timelines.
Swipe →
What actually moves automotive.
Walkaround video per unit. Cheap to shoot, converts far better than a stock photo grid.
Salespeople with faces sell more than a dealership logo. Let them post.
Service and parts content is the most under-used inventory in dealer marketing.
Traffic is the easy half.
Doubling conversion rate is cheaper than doubling spend, and it compounds against every channel you are already paying for. This is where we start, not where we finish.
Cost per sold unit, not per lead
Match the ad platform back to the DMS. Everything else is guessing.
Inventory-level landing pages
VDP-quality pages that rank, for the units you actually need to move.
Speed to lead measured in minutes
Automotive shoppers contact multiple stores in one sitting. First real response usually wins.
Co-op compliant creative from the start
Built to claim, not rebuilt after the claim is denied.
Twenty minutes. Pricing on the same call.
Tell us the number you are trying to hit and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
Book the 20-minute call 310-620-1141
