positioning, identity, messaging and the system to apply it — run by senior operators, not account managers. Since 2009.

Tack Media is a branding agency serving Newark, New Jersey. We have run positioning, identity, messaging and the system to apply it for 300+ brands since 2009 across 15+ industries. We are based in Sherman Oaks, Los Angeles — 2,445 miles from Newark. Everything we do runs remotely, and we travel for kickoffs and shoots when the engagement justifies it. Engagements start with a 20-minute fit call where you get real pricing on the same call, and work starts within a week of signature.
Newark has about 281,944 residents. Search volume is thinner than a top-ten metro, which cuts both ways: fewer searches, but far cheaper clicks and a realistic shot at the map pack. Budget goes further here than most agencies will admit.
Who this page is for: a company that has outgrown the brand it started with. If that is not you, the fit call takes twenty minutes and we will tell you so.
Design, build, conversion optimisation and ongoing iteration
Positioning, identity, messaging and the system to apply it
Content production, paid social and community management
264,290 residents · #81 US metro
See the page →8,804,190 residents · #1 US metro
See the page →226,989 residents · #106 US metro
See the page →149,248 residents · #195 US metro
See the page →147,754 residents · #201 US metro
See the page →Tell us what you are trying to hit in Newark and by when. We will tell you straight whether we are the right team, and what it costs, before you hang up.
A brand problem looks like decent traffic, decent clicks and a stalled pipeline, with prospects who cannot repeat back what you do. A marketing problem looks like nobody arriving at all. If your own team describes the company three different ways in one meeting, positioning is the constraint and more media spend will only buy you more of the same confusion.
Positioning, a message hierarchy, identity, and the system that applies both. The deliverable people remember is the logo. The deliverable that changes revenue is the sentence your sales team leads with, applied consistently across the site, the deck and the ads.
Yes, and that is usually the brief. Recognition lives in a handful of assets, not in every element, so we identify what is load bearing before changing anything. Where a name already carries weight in Newark and across New Jersey, we evolve rather than replace it.
Yes. We are based in Sherman Oaks, Los Angeles, with production studios in Northridge, and Newark is about 2,445 miles from that office. The work runs the same way either way: scheduled calls, shared dashboards and a named lead on the account. We also serve nearby markets including Jersey City, NJ, New York City, NY, Upper West Side, NY.
Retainers start at 5,000 dollars a month, and most engagements land between 5,000 and 25,000 dollars a month depending on how many channels are live and how much media is under management. Project work is quoted separately. The fastest way to a real number is a 20 minute call, or you can price it yourself with our estimator before you speak to anyone.
Week one we interview your team and your customers separately, because they rarely describe you the same way, and that gap is usually the problem. Week two we come back with positioning options and the sentence your sales team should lead with. Weeks three and four we test that language against real buyers before anything gets designed. By day 30 you will have a clear position on paper and evidence it works, not a mood board.