TACK MEDIA
TACK MAG
Answers to the questions business owners actually type. Written by the team that runs the campaigns, with the sources cited.
Marketing 101How do I get my business mentioned by ChatGPT?Where ChatGPT actually sources its answers, the four tactics with evidence behind them, and the popular ones that do nothing, including schema markup and llms.txt.
Marketing 101Does AI-written content rank on Google?What a one-million-page study found about AI content and rankings, what Google's spam policy actually prohibits, and the five things to add to any AI draft before pu…
Marketing 101Do backlinks still matter in 2026?The evidence for backlinks in Google rankings versus AI answers, with correlation data from 75,000 brands and a rule for where your marginal effort should go.
Marketing 101How many blog posts do I need to rank?Why article count is the wrong planning unit for SEO, what topical completion actually requires, and how the AI answer layer changes the content brief for every page…
Marketing 101What is a good conversion rate for a B2B website?Why a sitewide B2B conversion rate is meaningless, the benchmarks worth measuring against by traffic source and page type, and the five fixes that move the number.
Marketing 101What is a good cost per lead in 2026?The 2026 cost-per-lead benchmark table across eleven industries, the three variables that set your position in the range, and why the cheapest lead is often the expe…
Marketing 101Should I fire my marketing agency? Six signalsSix verifiable signals that an agency relationship is over, how to separate output failure from expectation failure, and the exit sequence that avoids paying for the…Marketing 101What questions should I ask a marketing agency before signing?The four questions that decide an agency hire and the eight that fill in the picture, with a pass-fail answer table and the warning signs Google itself publishes for…Marketing 101How do I know if my SEO agency is doing anything?A self-serve audit for verifying SEO work without SEO expertise, using Google Search Console and a link tool, plus how to tell a slow quarter from a dead one.Marketing 101What should a marketing retainer actually include?The seven clauses that separate a real marketing retainer from a monthly invoice, with a weak-versus-strong contract comparison table and current agency pricing cont…Marketing 101How much should I spend on Google Ads to get 20 leads a month?The arithmetic for a 20-lead monthly target using 2026 median cost-per-lead data across ten industries, plus the landing page and budget rules that decide where you…Marketing 101Is hiring a marketing agency worth it for a $2M business?A cost comparison between an agency retainer, a senior in-house hire and stacked freelancers for a $2M business, using BLS salary data and current cost-per-lead benc…
Marketing 101Does AI-written content rank on Google?What a one-million-page study found about AI content and rankings, what Google's spam policy actually prohibits, and the five things to add to any AI draft before pu…Marketing 101Do backlinks still matter in 2026?The evidence for backlinks in Google rankings versus AI answers, with correlation data from 75,000 brands and a rule for where your marginal effort should go.Marketing 101How many blog posts do I need to rank?Why article count is the wrong planning unit for SEO, what topical completion actually requires, and how the AI answer layer changes the content brief for every page…Marketing 101What is a good conversion rate for a B2B website?Why a sitewide B2B conversion rate is meaningless, the benchmarks worth measuring against by traffic source and page type, and the five fixes that move the number.Marketing 101What is a good cost per lead in 2026?The 2026 cost-per-lead benchmark table across eleven industries, the three variables that set your position in the range, and why the cheapest lead is often the expe…Marketing 101Should I fire my marketing agency? Six signalsSix verifiable signals that an agency relationship is over, how to separate output failure from expectation failure, and the exit sequence that avoids paying for the…Marketing 101What questions should I ask a marketing agency before signing?The four questions that decide an agency hire and the eight that fill in the picture, with a pass-fail answer table and the warning signs Google itself publishes for…Marketing 101How do I know if my SEO agency is doing anything?A self-serve audit for verifying SEO work without SEO expertise, using Google Search Console and a link tool, plus how to tell a slow quarter from a dead one.Marketing 101What should a marketing retainer actually include?The seven clauses that separate a real marketing retainer from a monthly invoice, with a weak-versus-strong contract comparison table and current agency pricing cont…Marketing 101How much should I spend on Google Ads to get 20 leads a month?The arithmetic for a 20-lead monthly target using 2026 median cost-per-lead data across ten industries, plus the landing page and budget rules that decide where you…Marketing 101Is hiring a marketing agency worth it for a $2M business?A cost comparison between an agency retainer, a senior in-house hire and stacked freelancers for a $2M business, using BLS salary data and current cost-per-lead benc…
What is a good conversion rate for a B2B website?
Why a sitewide B2B conversion rate is meaningless, the…
Should I fire my marketing agency? Six signals
Six verifiable signals that an agency relationship is over,…
What questions should I ask a marketing agency before signing?
The four questions that decide an agency hire and the eight…
How do I know if my SEO agency is doing anything?
A self-serve audit for verifying SEO work without SEO…
What should a marketing retainer actually include?
The seven clauses that separate a real marketing retainer…
How much should I spend on Google Ads to get 20 leads a month?
The arithmetic for a 20-lead monthly target using 2026…
Is hiring a marketing agency worth it for a $2M business?
A cost comparison between an agency retainer, a senior…
