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In this day and age of the Internet, a multitude of transactions are done online everyday, from seeking information for research purposes, to booking yourself accommodations for your holiday, to buying your grandmother’s prescription medications. A huge percentage of business is now conducted online, often called e-business, starting from the initial deal and even all the way to the payment.

With this proliferation of transactions done over the Internet, it’s a small wonder that almost everyone you come across has their own, or has dealings, with a website, or maybe even several online. Making a website very noticeable, or easy to see, over the Internet, therefore becomes a good way to promote your site. This is where a good website design company comes in.

But how will you know if a website design company is good for you?

A good website design company will not provide your website with a look that will definitely inspire more visitors, but also ensure that your site will be among the first few results when someone is using a search engine to look for sites that your particular website may be classified in. This is called optimization, and this is done through a combination of market research, strategic keyword placement, and ensuring that your website is indeed of enough value to come up among the first few search results, if not the first search result.

Oftentimes, a website’s value is dependent upon how friendly it is to a user, termed as its usability. A lot of website will blow a user’s imagination away with all its impressive images and enticing animations, but all of these come with a price. An average user looking for a website does not really have much patience waiting for a particular website to load on their screen. This is a natural by-product of the Internet generation, they want to get most things in as short a time as it takes them to click their mouse buttons. This being the case, an average user will only wait for a short period for the site to load, before moving onto the next best thing. A good website design company will take this point into consideration when designing your site for you.

Another factor is how search engines look at the actual value of the site itself. If your site provides quality information, or if search engines deem your site as having actual value in terms of what you have in it, then your site may gain quite a good standing in search results. Ensuring that your site is on good terms with search engines this way is done by optimizing content. Good content often equals good search engine standing, termed as page ranking. These are but some very basic qualities to be seen in a good website design company, and these are just a few ways by which a website can be coaxed to achieve better ranking in search engines. The succeeding articles will take a more in-depth look at the various ways in which a website may be optimized.

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