The property management field is one of those industries that has successfully made almost a full force transition from the yellow pages to the internet. Many people are still spending a lot of money on yellow pages and seeing minimal results. However, the Property Management Company that invests in ensuring that they are at the top of the search engine results will reap the rewards with a ton of new business.
The fact is that the world is changing very rapidly. Over 95% of US households that earn over a six figure income have a computer, according to the 2010 Nielson Media Industry Fact Sheet. And, most people that own secondary rental homes will have an income over this six figure mark. The fact is, that when a long distance Property Owner is looking for someone to manage their property, they are going to go to the internet and got to Google, Yahoo or Bing. They may have a contact in town with a recommendation, but likely not.
The question is: When that Investor or Property Owner searches for a Manager in your area, are you going to be the one that they find? If you have a website and have not taken specific action in search engine optimization, then you will likely not be found. Search engine optimization is a field in and of itself and should be taken very seriously with respect to your business. It is also a fact that 69% of the internet traffic will go to the top 3 search engine results: 40% go to the #1 listing, and the remaining 12% go to #2 and 8% go to the number three listing. This is why it is so important to get your listing to one of the top 3 search engine rankings.