Paid efforts are most commonly recognized as google pay per click services. They are the top results you see when you conduct any search on search engines. The top three results are usually paid advertisers who are willing to pay for every click that might turn into a potential customer.
With Organic search engine marketing services, those are the results that come up when relevent keyword searches are done. The only difference is, once it is achieved, the traffic generated from organically will be free traffic that is semi permanent. This takes consistency, relevant content, social media involvement and overall PR efforts to naturally increase your company’s online presence through the web.
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