Finding a good logo design service is a difficult task for small businesses. They have so many things to consider when choosing a service provider. Things like, their budget, the service providers proficiency, and avoiding fraudulent design services. But finding a professional logo design company is almost half the task. Once a small business has found a reliable professional service provider they can relax a bit.
However, due to the importance of a logo design in the overall branding marketing plans of the business, it is important that as a small business you know exactly what you need from your logo design agency. Effective communication between designers and the client is the key to a successful brand identity. Following are some of the style practices that most quality service providers follow when designing a brand emblem for a business.
The best design rule – Simplicity.
Looking around at the successful logos of today’s popular brands, you would notice that the one thing that is common in all these logos is simplicity. By simple I do not mean that these logos were easy, in fact these logos have very smart ideas and simplicity in style helps the designer to effectively convey those smart ideas to the viewers of these logos. A simple logo design avoids clutter and emphasizes on the ideas being delivered properly. Also simplicity makes it easy for audiences to understand, memorize and act upon the idea presented in that logo design.
Read for all Mediums – Scalability
Scalable approach to design is important even for small businesses. A quality logo design is the one that is ready to be printed on any platform in any size whether it be on your company letterhead or a large billboard.
The Artist’s Palette – Colors
I would again ask you to look around at the logos of popular brands and you would notice that most successful logos use very little colors in the overall logo. Some of the famous brand logos of the world contain only two colors. Some are simply black and white. While colors are important however using too many colors can confuse audiences. As colors influence as in many ways it is important to avoid an spectrum of confusion and stick to the fewest possible colors. However, it also depends on the nature of your business and brand. If you want to attract children or teenagers then perhaps you should consider using more fun colors.
Make it Stand out and Shine – Unique and Interesting
What is the purpose of a logo design if it is not unique and able to attract audiences? Your brand identity should be unique and different from that of your competitors. There should be some interesting idea and thought behind your logo that when delivered to the audiences it can captivate them and makes room in their memory. The brilliance of a good design is that despite being simple and easy to understand it is also easily distinguished.
As a small business who would be using this logo design as their brand identity and corporate identity, you need to make sure that your logo reflects your business. It should be relevant to your field of business and should explain to the viewer how you are different than your competitors. It should also portray the nature of your business and what are your values.
Once again, it cannot be stressed enough that the effective communication between the designer and client is probably the most significant part of the whole design process. As the client you can make it effective by providing your opinion and input on design and by explaining exactly what you need for your business identity.